The Connected Shopper

The Connected Shopper eCourse 


In this module, we will focus on developing your understanding around the connected shopping experience and how getting it right can positively impact on shopper engagement.

We discuss how marketing channels can be better integrated, look at the expanding market for shopper technology, its growing impact on purchase decisions, and how it can best be harnessed to engage shoppers more effectively.  


By the end of this module you will:


  • Understand what is meant by a connected shopper experience.
  • Understand technology’s growing influence on purchasing behaviour.
  • Appreciate the importance of having a clear strategy and goals prior to investing in shopper technology.
  • Recognise key touch points of connected shopper experiences.


The module should take you about 30 minutes to complete.