The Shopper Explained eCourse 


In this module, we will focus on developing your practical understanding of ‘the shopper’.

We will discuss different shopper types and how the relevance of the shopper mission informs behaviour in-store, along with some of the key influencers on the shopper during the purchase decision-making process.  


By the end of this module you will:


  • Be able to explain the distinction between the shopper and the consumer
  • Be able to identify different shopper types
  • Understand the key external influencers on the shopper
  • Recognise different shopper missions


The module should take you about 30 minutes to complete.