Understanding Retailers

Understanding Retailers eCourse 


In this module, we will focus on the importance of developing effective work relationships with retailers and their influence on successful retail activations.We discuss how to align campaign proposals with retailer strategy, ways to improve the likelihood of gaining retailer agreement, tips for negotiating promotional space more effectively, and the retailer need for support in developing category and range management solutions. 


By the end of this module you will:


  • Understand the importance of working closely with retailers
  • Appreciate the need to align campaigns with retailer needs and how these can be identified
  • Be aware of key influencers in promotional space negotiations
  • Understand how retailers benefit from effective category management.


The module should take you about 30 minutes to complete.