Our events feature a varied programme throughout the year where you can listen to speakers from big name retailers, brands, and leading P-O-P supply companies on industry best practice and the latest innovations. Come along, and take part in discussions on the big issues and to connect with other industry professionals.

Click here to see all upcoming events

Digital In-Store Workshop
London, 12th October 21

This specialist workshop will help shopper marketing professionals understand and navigate the minefield of how to select, strategise, plan and measure the various digital technologies available in today’s retail environment.

Led by POPAI with expert panellists and case studies from across todays broad retail spectrum, the day will pivot around interactive, focussed sessions. We will break down the lifecycle of digital shopper activations into tangible, manageable chunks, whilst also looking at the nuts & bolts of how shopper tech can be used in store.

As well as having the opportunity to network, interact and share best practice with our panel, contributors and fellow delegates, attendees will also receive our Complete Guide to Digital In-Store.

 Book now

Autumn Shopper Seminar
Manchester, 16th September 21

POPAI's shopper seminars provide an invaluable forum for retail marketing professionals to gain unique best practice insight into recent retail marketing campaigns and in-store innovations, as well as to share, debate and network with their peers.

We hope that in September we will be in a position to hold this Shopper Seminar in a physical format. If we are unable to do so we will run this session as a webinar.

Book early to save your seat. 

Book now

POPAIexpo - Insight Seminars
Catchup - The recordings

Presentations from the Insight Seminar Centre at POPAIexpo.

In response to the ever-present need to bring the industry together and assist both sides of the client-supplier relationship, POPAI held its first-ever virtual expo on 15th & 16th June 2021.

Catch up on the presentations from the event: 

Day 1

Day 2


We’ve loaded all of our recent event content onto our website so that you never miss out on the latest insight and reports from our industry. 

Events include:

  • Display Best Practice: Digital in Store (June 2020)

  • Summer Shopper Seminar via Webinar (July 2020)

  • Post-Lockdown Shopping (July 2020)

  • Spring Shopper Seminar via Webinar (May 2021)

See all recent events