Maximising Retail Impact
Understanding P-O-P, Shopper Behaviour & Industry Evolution
- The 30th anniversary research will provide fresh insights to support greater investment in shopper engagement, exploring the impact of P-O-P, POS effectiveness, retail media, digital innovation, experiential retail, and emerging display strategies.
- An extended summary of the findings will be shared at this seminar, offering a first look at the upcoming report. The full, expanded report will follow in 2026.
Martin Kingdon, Chair & Sustainability Director, POPAI