Retail Experience Conference - Speakers

POPAI's Retail Experience Conference will provide invaluable insight into in-store best practice from a host of leading brands, retailers and suppliers. 

 You will hear from:

Fran Scorer

Retail Marketing Controller, Sky UK

Fran is the Retail Marketing Controller for Sky UK overseeing a team of 5 servicing all marketing needs within their 260 strong mid mall retail estate.

Before working for Sky, Fran worked at several high profile shopper marketing agencies working with clients such as P&G, Coca-Cola, Kelloggs, Kerry Foods, Morrisons and Vue. Fran has a particular interest in the power of great creative and creating theatre in the retail environment.

Caroline Norbury

Head of Store Proposition, Pets at Home

Caroline joined Pets at Home 6 years ago and was initially appointed to lead the team responsible for the redesign of the company’s biggest flagship store. The success of this was recognised with numerous awards including ‘Specialist retailer store design of the year’ at the Retail Awards.

Most recently Caroline headed up the company’s new proposition to the market, ‘Barkers for Dogs’. The concept store opened in March 2014 and a following 6 stores opened during 2015.

Caroline’s expertise has been gained through her extensive experience working in senior roles in Visual Merchandising, Store Development and Marketing within the retail sector. 

Nikki Rooke

Head of Corporate Communications, Events and Sponsorship, Volvo UK

Nikki has been head of corporate communications, events and sponsorship for Volvo Car UK since August 2012, overseeing all PR and media relations, internal, B2B and consumer events and brand sponsorship activities. By creating memorable communications, experiences and events, Nikki seeks to drive brand engagement that challenges perceptions and builds a greater understanding of Volvo’s advanced technology.

Prior to her current role, Nikki led the communications function at the motor industry trade association the Society of Motor Manufacturers and Traders (SMMT), developing a united industry position and promoting the sector through targeted media outreach as well as conferences and events. 

Martin Jordan

Head of Franchise and Operations, O2

Martin has spent over 30 years in the retail industry, and before joining O2 in 2006, experienced first-hand the changing world of retail, with 15 years at Blockbuster Entertainment as Operations Director.

He has a passion for innovation and believes the high street has a major role to play in helping customers get the most out of today's ever changing 'digital' world.

Martin has spent the last 2 years at O2 successfully shaping and delivering the commercial strategy for its 206 Franchise stores. His relentless energy and determination in making O2 one of the UK's leading Franchisors recently paid off as they picked up the 2016 BFA Franchisor of the year award for Customer focus.

Liz Silvester

Head of Visual Identity, Liberty 

After completing a textiles-focused post-grad in fine-art at the RCA, Liz Silvester, Head of Visual Identity for Liberty, began completing VM fabric installations, working for Louis Vuitton and Burberry, before heading Kurt Geiger’s VM division where she and her team created a memorable sense of drama for the brand.

Having accepted the position at Liberty, Liz learned that a television series on the store would be filmed and broadcast just as she started her new job. Liz is bringing her love of textiles and pattern to this very special store.

Kate Nightingale

Customer Psychologist 

Kate Nightingale is a consumer, fashion and brand psychologist with experience in retail, hospitality, marketing and construction industries. She has worked with companies from various industries and across all business departments. Some of her previous clients include Harvey Nichols, Next, intu Trafford Centre, British Heart Foundation, various design practices and brand strategy agencies as well as firms from corporate sector.

Today Style Psychology advises retail and hospitality brands as well as companies working with them on consumer behaviour and how it affects their business and design decisions.

Kate is also a lecturer in Consumer Behaviour & Psychology at London College of Fashion as well as previously lectured on MSc in Consumer Psychology on London Metropolitan University.

David Crickmore

CEO, Amouage

In July 2006, David Crickmore was appointed CEO of Amouage, an international luxury fragrance brand creating niche perfumes that are artistic masterpieces.

Amouage is gradually rolling out a programme of stand-alone retail shops in key cities around the world. Today there are a total of 20 standalone shops across Italy, United Kingdom, Malaysia, Oman, United Arab Emirates, Qatar, Kuwait, Saudi Arabia and Bahrain.

David has 35 years experience in the luxury goods industry at brands including Savile Row tailor Ozwald Boateng and men’s clothing and accessory brand, Duchamp. He has also held senior positions with Pringle and Nautica, and was schooled by several years working internationally for Alfred Dunhill and Daks.

Ben Taylor

Retail Experience Director, TRO Retail

Ben has been at TRO for 7 years in total, amassing a broad range of experience across the marketing industry, delivering experiential focused projects across the UK and Australia, running a retail business, and developing retail concepts.

Ben now heads up the Retail Experience focused arm of TRO, working with clients across markets and sectors to deliver projects, and bring brand stories to life.

Raj Wilkinson

Creative Director, JHP

Raj is Joint Managing Director and Creative Director of JHP. His creative energy has been fundamental to JHP's success since joining in 1985. His intuitive understanding of space and its potential for any and all commercial activity is one of the practice's greatest assets.

Neither happy nor comfortable without a sketchbook to hand, his work transforming London's Selfridges department store into the ultimate 'Day Cub' is legendary amongst the design fraternity.

Never afraid to be frank regarding clients' challenges and opportunities, he ensures that all JHP work is in harmony with the over-riding business proposition.

 Find out more about POPAI's Retail Experience Conference taking place on 6th July 2016 here.