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RETAIL EXPERIENCE CONFERENCE

Date: Wednesday 6 July 2016 from 9:30 AM to 3:00 PM

While the influence of digital on shopper behaviour continues to grow, investing in getting the physical shopping experience right remains a key priority as latest ONS figures reveal that 87% of retail sales come from bricks and mortar retail.

Attendees at our Retail Experience Conference gained invaluable insight into in-store best practice from a host of leading brands and retailers.

The event discovered how to:

  • achieve impact
  • improve engagement
  • grow sales

Speakers:


Innovating the retail space to create a brand experience

  • Maximising the impact of a mid-mall retail environment
  • Using experiential to immerse shoppers into our content
  • Creating meaningful conversations and showcasing the product in a way that only Sky can

Fran Scorer (Retail Marketing Controller, Sky UK)

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Barkers for Dogs from concept to creation

  • Where did the idea come from
  • How did we go about shaping the opportunity and create the brand
  • How did we bring it alive and deliver it to the high street and customer

Caroline Norbury (Head of Store Proposition, Pets at Home)

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Automotive retail experience

  • Why is Automotive Retail changing
  • How do we meet and exceed customer expectations
  • What does a great ‘Experience' look like

Nikki Rooke (Head of Corporate Communications, Events and Sponsorship, Volvo) and Ben Taylor (Retail Experience Director, TRO Retail)

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O2: Reinventing the retail experience

  • Why and what needed to change?
  • A new approach to experience and service
  • What does success look like?

Martin Jordan, Head of Franchise and Operations, O2) and Elise Holmes (Design Team Leader, Dalziel and Pow)

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Designing where it’s made and where it’s sold

  • Exploring how international brand Amouage ‘travels’ and how the experience subtly adapts to each new store’s location
  • Developing a new Factory and Visitor Centre experience in Oman and charting the brand’s journey from Muscat to Rome, via Kuwait
  • Understanding Amouage’s customer interfaces with the brand – the factory, visitor centre, retail and the online experience

David Crickmore (CEO, Amouage) and Raj Wilkinson (Creative Director, JHP)

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Christmas at Liberty of London

  • Creating eye-catching retail experiences at the busiest time of year
  • Developing a heritage brand to ensure it stays unique, with a sense of splendour 
  • Surprising and delighting shoppers - old and new 

Liz Silvester (Head of Visual Identity, Liberty)

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The role of senses in building human-centred customer experience

  • What is human-centred customer experience?
  • 95% of human decisions are subconscious
  • The powerful influence of senses on consumers’ subconscious minds

Kate Nightingale (Consumer Psychologist, Style Psychology)

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Download event flyer

If you have any questions about the event please contact the office on 01455 613651 or info@popai.co.uk.

Location: The London Transport Museum, Covent Garden

Members: £145.00   |   NON-Members: £295.00



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