Date: Wednesday 6 July 2016 from 9:30 AM to 3:00 PM
While the influence of digital on shopper behaviour continues to grow, investing in getting the physical shopping experience right remains a key priority as latest ONS figures reveal that 87% of retail sales come from bricks and mortar retail.
Attendees at our Retail Experience Conference gained invaluable insight into in-store best practice from a host of leading brands and retailers.
The event discovered how to:
- achieve impact
- improve engagement
- grow sales
Speakers:
Innovating the retail space to create a brand experience
- Maximising the impact of a mid-mall retail environment
- Using experiential to immerse shoppers into our content
- Creating meaningful conversations and showcasing the product in a way that only Sky can
Fran Scorer (Retail Marketing Controller, Sky UK)
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Barkers for Dogs from concept to creation
- Where did the idea come from
- How did we go about shaping the opportunity and create the brand
- How did we bring it alive and deliver it to the high street and customer
Caroline Norbury (Head of Store Proposition, Pets at Home)
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Automotive retail experience
- Why is Automotive Retail changing
- How do we meet and exceed customer expectations
- What does a great ‘Experience' look like
Nikki Rooke (Head of Corporate Communications, Events and Sponsorship, Volvo) and Ben Taylor (Retail Experience Director, TRO Retail)
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O2: Reinventing the retail experience
- Why and what needed to change?
- A new approach to experience and service
- What does success look like?
Martin Jordan, Head of Franchise and Operations, O2) and Elise Holmes (Design Team Leader, Dalziel and Pow)
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Designing where it’s made and where it’s sold
- Exploring how international brand Amouage ‘travels’ and how the experience subtly adapts to each new store’s location
- Developing a new Factory and Visitor Centre experience in Oman and charting the brand’s journey from Muscat to Rome, via Kuwait
- Understanding Amouage’s customer interfaces with the brand – the factory, visitor centre, retail and the online experience
David Crickmore (CEO, Amouage) and Raj Wilkinson (Creative Director, JHP)
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Christmas at Liberty of London
- Creating eye-catching retail experiences at the busiest time of year
- Developing a heritage brand to ensure it stays unique, with a sense of splendour
- Surprising and delighting shoppers - old and new
Liz Silvester (Head of Visual Identity, Liberty)
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The role of senses in building human-centred customer experience
- What is human-centred customer experience?
- 95% of human decisions are subconscious
- The powerful influence of senses on consumers’ subconscious minds
Kate Nightingale (Consumer Psychologist, Style Psychology)
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Download event flyer.
If you have any questions about the event please contact the office on 01455 613651 or info@popai.co.uk.
Location: The London Transport Museum, Covent Garden
Members: £145.00
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NON-Members: £295.00