Date: Wednesday 6 July 2016 from 9:30 AM to 3:00 PM
While the influence of digital on shopper behaviour continues to grow, investing in getting the physical shopping experience right remains a key priority as latest ONS figures reveal that 87% of retail sales come from bricks and mortar retail.
Attendees at our Retail Experience Conference gained invaluable insight into in-store best practice from a host of leading brands and retailers.
The event discovered how to:
- achieve impact
- improve engagement
- grow sales
Innovating the retail space to create a brand experience
- Maximising the impact of a mid-mall retail environment
- Using experiential to immerse shoppers into our content
- Creating meaningful conversations and showcasing the product in a way that only Sky can
Fran Scorer (Retail Marketing Controller, Sky UK)
Barkers for Dogs from concept to creation
- Where did the idea come from
- How did we go about shaping the opportunity and create the brand
- How did we bring it alive and deliver it to the high street and customer
Caroline Norbury (Head of Store Proposition, Pets at Home)
Automotive retail experience
- Why is Automotive Retail changing
- How do we meet and exceed customer expectations
- What does a great ‘Experience' look like
Nikki Rooke (Head of Corporate Communications, Events and Sponsorship, Volvo) and Ben Taylor (Retail Experience Director, TRO Retail)
O2: Reinventing the retail experience
- Why and what needed to change?
- A new approach to experience and service
- What does success look like?
Martin Jordan, Head of Franchise and Operations, O2) and Elise Holmes (Design Team Leader, Dalziel and Pow)
Designing where it’s made and where it’s sold
- Exploring how international brand Amouage ‘travels’ and how the experience subtly adapts to each new store’s location
- Developing a new Factory and Visitor Centre experience in Oman and charting the brand’s journey from Muscat to Rome, via Kuwait
- Understanding Amouage’s customer interfaces with the brand – the factory, visitor centre, retail and the online experience
David Crickmore (CEO, Amouage) and Raj Wilkinson (Creative Director, JHP)
Christmas at Liberty of London
- Creating eye-catching retail experiences at the busiest time of year
- Developing a heritage brand to ensure it stays unique, with a sense of splendour
- Surprising and delighting shoppers - old and new
Liz Silvester (Head of Visual Identity, Liberty)
The role of senses in building human-centred customer experience
- What is human-centred customer experience?
- 95% of human decisions are subconscious
- The powerful influence of senses on consumers’ subconscious minds
Kate Nightingale (Consumer Psychologist, Style Psychology)
Download event flyer.
If you have any questions about the event please contact the office on 01455 613651 or firstname.lastname@example.org.
Location: The London Transport Museum, Covent Garden