POPAI Spring Seminar 2015

POPAI's quarterly seminars provide an invaluable forum for retail marketing professionals to gain unique best practice insight into recent retail marketing campaigns and in-store innovations, as well as to share, debate and network with their peers.

Hear from:

John Ryan Stores Editor, Retail Week	Anthony Sargent Shopper Marketing Executive, Britvic	Colin Gentry Innovation Researcher, GDR Creative Intelligence	Jim Martin Managing Director, JMS
Around the corner	Robinsons SQUASH’D – Executing NPD in-store	Neighbourliness	Directional Audio: Novelty…or Game Changer
What are the current retail trends and where do they seem to be directing us?	The merchandising solutions we used to launch NPD into a long established category	Demonstrating brand values, joint partnerships and brands entering the home	An overview and demonstration of hypersound directional audio including some insights from recent POPAI research
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