Date: Thursday 21 April 2016 from 9:00 AM to 12:30 PM
POPAI's shopper seminars provided an invaluable forum for retail marketing professionals to gain unique best practice insight into recent retail marketing campaigns and in-store innovations, as well as to share, debate and network with their peers.
The event featured time for networking, an update from POPAI, industry presentations and lunch at 12.30pm.
Speakers included:
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Amy Morley
Operations Director, Momentum Instore
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Martin Reid
Innovation Researcher, GDR Creative Intelligence
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Kyra Oates
Head of Events, Benefit
Ian Irving
Strategy Director, Breed
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Delivering Europe’s Largest Retail Installation
VIEW PRESENTATION
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The Art of Authenticity
VIEW PRESENTATION
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The future is now: Connected retail
VIEW PRESENTATION
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The presentation will demonstrate how Camelot & Momentum Instore have delivered Europe’s largest retail installation programme.
We will focus on the complexity of launching a retail marketing campaign into 37,000 stores in just 5 months, Camelot’s objectives, the ‘must-haves’ for successful implementation including sharing best practice and the challenges we encountered and subsequently overcame.
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The retail landscape is plagued with generic communications and uncovering solutions to respond to customer's real-life needs and expectations.
But innovative brands are re-thining their service channels, mastering the art of conversation and even taking polarising measures to give their values a stronger sense of originality.
From social media through to the in-store shelf, brands are defiantly being themselves to persuade customers to change their preconceptions.
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- The savvy shopper
- Rise of the social economy
- Let's get phygital in 2016
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If you have any questions about the event please contact the office on 01455 613651 or info@popai.co.uk.
Location: London Transport Museum, Convent Garden, London
Members: £ FREE
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NON-Members: £150.00