POPAI Spring Seminar 2016

Date: Thursday 21 April 2016 from 9:00 AM to 12:30 PM

POPAI's shopper seminars provided an invaluable forum for retail marketing professionals to gain unique best practice insight into recent retail marketing campaigns and in-store innovations, as well as to share, debate and network with their peers.

The event featured time for networking, an update from POPAI, industry presentations and lunch at 12.30pm.

Speakers included: 




Amy Morley

Operations Director, Momentum Instore


Martin Reid

Innovation Researcher, GDR Creative Intelligence


 Kyra Oates

Head of Events, Benefit

Ian Irving

Strategy Director, Breed


Delivering Europe’s Largest Retail Installation


The Art of Authenticity


The future is now: Connected retail


The presentation will demonstrate how Camelot & Momentum Instore have delivered Europe’s largest retail installation programme.

We will focus on the complexity of launching a retail marketing campaign into 37,000 stores in just 5 months, Camelot’s objectives, the ‘must-haves’ for successful implementation including sharing best practice and the challenges we encountered and subsequently overcame. 

The retail landscape is plagued with generic communications and uncovering solutions to respond to customer's real-life needs and expectations. 

But innovative brands are re-thining their service channels, mastering the art of conversation and even taking polarising measures to give their values a stronger sense of originality.

From social media through to the in-store shelf, brands are defiantly being themselves to persuade customers to change their preconceptions.

  • The savvy shopper
  • Rise of the social economy
  • Let's get phygital in 2016


If you have any questions about the event please contact the office on 01455 613651 or

Location: London Transport Museum, Convent Garden, London

Members: £ FREE   |   NON-Members: £150.00

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