POPAI Spring Shopper Seminar

POPAI's shopper seminars provide an invaluable forum for retail marketing professionals to gain unique best practice insight into recent retail marketing campaigns and in-store innovations, as well as to share, debate and network with their peers.

The event will open for registration at 9:30am and feature time for networking, before an update from POPAI at 10am, followed by presentations from our brand and retailer guests.

Remember - POPAI members go FREE

Communicating sustainable brand credentials across multiple shopper touchpoints

Full sofa to store execution
Consistency of message, flexibility of touchpoints
Driving trade up in a mature category

Jodie Peary, Category Development Controller, Arla Foods

Co-creating on sustainability 2.0

Collaboration of brands and the Co-op media centre
Maximising shopper engagement through an omni-channel approach
Feeding ongoing learnings from brands and the retailer to drive results

Laura Edwards, Media Centre Delivery Manager,The Co-Op

Charlotte Davis, Partnership Director, Threefold Agency

Emma Knight, Customer Activation, CCEP

Speaker TBC, AB InBev

The end of abundance

Key retail trends from the past quarter and what's on the horizon, relevant to the physical store experience
Discover how brands and retailers are adapting as we are all forced to do more with less.
Conscious consumerism

Kate Ancketill, CEO and Founder, GDR

The agenda for the day is:

09:30am Coffee & Registration

10:00am POPAI Update

10:15am Arla Foods

10:40am Networking Break

11:10am The Co-Op

11:35am GDR: Global Retail Trends

12:00pm Networking Lunch

12:30pm Close

Costs: Members go FREE

Non-Members £150+VAT

Book your place

Location: Tavistock Room, Woburn House Conference Centre, 20 Tavistock Square, London.