Date: Tuesday 16 April 2024 from 9:00 AM to 5:00 PM
POPAI's shopper seminars provide an invaluable forum for retail marketing professionals to gain unique best practice insight into recent retail marketing campaigns and in-store innovations, as well as to share, debate and network with their peers.
This year our Spring Shopper Seminar will be held at the VM & Display Show, Business Design Centre, London.
To attend, please register to visit the VM & Display Show HERE.
OUR SPEAKERS
Outstanding Christmas Retail
- Review of the most impactful, & creative seasonal executions
- Windows, pop-ups, experiential, digital & P-O-P displays
- Key London shopping areas as well as niche independents
Rachel Wilkinson, Managing Director, GDR
The Beauty of Creativity
How insight, innovation and creativity shaped Shark Beauty’s ambitious interactive in-store display – resulting in a head-turning customer experience.
- Shark Beauty Strategy
- The project and its goals
- Insights, innovation and creative thinking
- Outcome and future aspirations
Laura Manley, Trade Marketing and Events Manager UK & Ireland, Shark / Beauty
Ghalia Wilkinson, Sales Manager UK & Ireland, Shark / Beauty
Neil Smith, Creative Director, Display, Linney
L'Oreal For The Future: Closing the Loop in Cosmetics UK Merchandising
- A project to ensure we secure a ZERO LANDFILL policy and that our materials are at LEAST recycled, or EVEN BETTER, reused!
- A closed loop system where our merchandisers bring the collected waste to our local warehouse to be sorted into 3 clear waste streams.
Kerry Kisbey-Green, Senior Visual Merchandising Manager, L'Oréal
The Evolution of Primark Cares
- Story Telling
- Sustainable Design
- Customer engagement
Oliver Vilcans-Moody, Business Brand Partner, Primark
Location: VM & Display Show, Business Design Centre, London