POPAI Spring Shopper Seminar

POPAI's shopper seminars provide an invaluable forum for retail marketing professionals to gain unique best practice insight into recent retail marketing campaigns and in-store innovations, as well as to share, debate and network with their peers.

This year our Spring Shopper Seminar will be held at the VM & Display Show, Business Design Centre, London.

To attend, please register to visit the VM & Display Show HERE



Outstanding Christmas Retail
  • Review of the most impactful, & creative seasonal executions
  • Windows, pop-ups, experiential, digital & P-O-P displays
  • Key London shopping areas as well as niche independents


Rachel Wilkinson, Managing Director, GDR

The Beauty of Creativity

How insight, innovation and creativity shaped Shark Beauty’s ambitious interactive in-store display – resulting in a head-turning customer experience. 

  • Shark Beauty Strategy
  • The project and its goals
  • Insights, innovation and creative thinking
  • Outcome and future aspirations


Laura Manley, Trade Marketing and Events Manager UK & Ireland, Shark / Beauty 

Ghalia Wilkinson, Sales Manager UK & Ireland, Shark / Beauty   

Neil Smith, Creative Director, Display, Linney

L'Oreal For The Future: Closing the Loop in Cosmetics UK Merchandising
  • A project to ensure we secure a ZERO LANDFILL policy and  that our materials are at LEAST recycled, or EVEN BETTER, reused! 
  • A closed loop system where our merchandisers bring the collected waste to our local warehouse to be sorted into 3 clear waste streams.


Kerry Kisbey-Green, Senior Visual Merchandising Manager, L'Oréal 

The Evolution of Primark Cares
  • Story Telling
  • Sustainable Design
  • Customer engagement 


Oliver Vilcans-Moody, Business Brand Partner, Primark

Book your place

Location: VM & Display Show, Business Design Centre, London