Date: Wednesday 17 April 2024 from 10:00 AM to 10:45 AM
SHOPPER MARKETING ESSENTIALS OVERVIEW
10AM - 10:45AM
VM & DISPLAY SHOW, BUSINESS DESIGN CENTRE, LONDON
The shopper and behavioural science
Helicopter view of the key aspects of shopper behaviour that define how shoppers engage at the point of purchase; the importance of leveraging behaviour science to grow sales.
Shopper-led design
The power of key visuals and point of sale design considerations, including the primary message hierarchy; call-to-action design.
The role of POP within the shopper marketing framework
Snapshot of the primary and secondary role of P-O-P within the shopper marketing framework; executing brand objectives at the point of purchase.
Measurement & effectiveness
An overview of setting key KPIs and performance indicators to determine the impact of P-O-P campaigns on the shopper; evaluation, ROI & other metrics to consider.
Nick Widdowson, Training & Education Director, POPAI UK & Ireland
Location: VM & Display Show, Business Design Centre, London
Members: £ FREE
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NON-Members: £ FREE