In-store Insights: Retailer & Brand Briefing

  

Networking and knowledge-sharing; exclusively for retailers and brands

In our final roundtable retailer & brand owner session for 2017, we’ll be looking at the way key decisions are made throughout the entire lifecycle of P-O-P and shopper marketing activations. In today’s busy and fast-paced retail environment, the success – or failure – of display can be affected by many factors along the way; delegates will be able to share experiences as we discuss:

• Choosing the right display mechanic, be it digital or ‘analogue’

• Choosing the right internal and external partners; managing stakeholders; establishing processes

• Selecting the right promotional mechanic

• Building the right business case for your display, avoiding the HIPPO (Highest Paid Person’s Opinion); deciding how to measure effectiveness.

This briefing session will also feature the following briefings from the senior POPAI team:

Shopper Investigation: Fast food outlets & coffee shops - Our regular shopper panel, which includes store visits, real-life snapshots and shopper lifestyle insights.

POPAI Research Report: Chilled & frozen Storedits - A presentation of POPAI research which looks at the chilled and frozen food sector and the use of P-O-P displays in-store. 

POPWatch - Highlights from store visits imade by the POPAI team, showcasing the best of 500+ photographs from across the retail landscape each quarter.   

We will finish with an informal drinks reception and networking session for delegates to continue their conversations.  

This event presents the perfect opportunity for retailers and brands to network exclusively, share best practice and overcome common obstacles - Places are limited so book now to secure your place.

Location: Rooftop Gallery, Publicis, 82 Baker Street, London, W1U 6AE

Members: £ FREE   |   NON-Members: £ FREE

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