Winter Shopper Seminar

Date: Tuesday 7 December 2021 from 9:00 AM to 12:30 PM

Registration from 9am, presentations start 9:40am

POPAI's shopper seminars provide an invaluable forum for retail marketing professionals to gain unique best practice insight into recent retail marketing campaigns and in-store innovations, as well as to share, debate and network with their peers.

The event will open for registration at 9am and feature time for networking, an update from POPAI and a number of presentations from leading brands and retailers.

If you have any questions about this event or would like to speak please contact the office on 01455 613651 or


Reinventing Premium Beauty at Boots

  • Creating the vision for the in-store customer experience for Premium Beauty 
  • Adapting to post-pandemic changes in shopping behaviours, and the development of the ‘Small Footprint’ beauty hall
  • Delivering the concept into stores, including fixture development, POS and store design

Presented by:

Vanessa Wilson, In-Store Experience Manager at Boots UK

Redesigning Produce Communication

  • Driving quality perception of our produce range
  • Using digitalised formats to effectively communicate prices (which frequently change)
  • Giving customers a wow factor/ reason to visit as they enter the store

Presented by:

Alex Crowe, Head of ASDA Media Partnerships

Global retail innovation: GDR’s view on the latest and greatest


Presented by:

Kate Ancketill, CEO at GDR Intelligence




Location: Woburn House, Tavistock Square, Kings Cross, London, WC1H 9HQ

Members: £ FREE   |   NON-Members: £150.00

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