Retail Marketing Conference 2024


29th February 2024 | Woburn House Conference Centre


The Retail Marketing Conference is an excellent day for sharing unique best practice insight into recent retail marketing campaigns and in-store innovations, with in-depth case study presentations and panel debate from industry experts.

Our annual conference always draws a large, mixed audience of industry professionals from across the in-store spectrum. With plenty of opportunities to network through the supply chain with like-minded individuals.

This event is a must-attend for POPAI members and the wider in-store/ shopper industry!




The Emotional Power of Digital Experiences: The Benetton Case 

  • Engage emotions
  • Incorporate physical engagement
  • Create immersive experiences

Giovanni Flore, Digital Signage Manager at Benetton Group. 

Daniela Caravaggi, Customer Experience Manager at M-Cube.


Co-op Multi Mission stores, the now & the future

  • Overview of the Co-op Format Development team and our vision
  • Our overarching food business Pure Convenience strategy
  • Key format design principles
  • Our customer proposition with a focus on Multi Mission stores
  • 3 future design proposition proposals that highlights Membership & value in store

Ian McCutcheon, Head of Format Development

Lee Broadbent, Format Proposition Design Manager

Ryan Harvey, Multi Mission Development Lead


Percy Pig World

  • Percy Pig World is an experimental shopping environment that showcases our extensive Percy Pig range from across Foods and C&H. 
  • It delivers a brand moment that is interactive and engaging, that customers will go out of their way to visit again and again. 
  • It is a shop within a shop, but not as you know it.

Catherine Sealey, Store Design Manager, M&S

Steve Green, Founder, Quagga Design 


How Vodafone leveraged a partnership with Wimbledon to achieve a grand slam in Retail stores

  • How a prestigious partnership gave us the opportunity to create a retail-first execution
  • How a liberated brief helped us to dream big and create a show-stopping bespoke installation
  • How we’ve integrated key learnings into our strategy for all major retail events
Jamie Canham, Retail Brand Manager, Vodafone

Simon Jones, Haygarth


Sentient Stores and Streaming

  • Leveraging In-Store Customer behaviour to engage categories of interest for conversion

Felipe Gonzalez, Former Innovation Leader, H-E-B

Kevin Carbone, CEO of PRN, Scala


EE’s future face of retail - Studio and Experience Formats 

A visionary new family of formats that is part of EE’s new brand and retail strategy, seeking to reinvent the role of retail in the telco industry.  

Designed to empower customers with the best connectivity and technology solutions for their whole connected life.

Jo Leighton, Store Design Manager, EE

Richard Bennett, Creative Director, Dalziel & Pow

Creating a 'buzz' in retail: How the omnichannel experience for McVitie’s, in partnership with Britain’s Got Talent, was effective in winning in-store

  • The opportunity: Leveraging the power of the partnership
  • Ingredients for success: The program of activity; design of elements and planning outline
  • Deployment overview: Managing the live campaign to maximise the event impact
  • Results and learnings: What worked and what we would do next time

Sam Buccilli, Account Director, DS Smith Retail Marketing

Michele Dainty, Head of Shopper & Display, Pladis Global

Panel Session - 'Activating in-store campaigns'

Neil Sharp, Senior Shopper Marketing Manager, Müller

Kate Fenton, Founding Partner, Multiply Agency

Kereagh Russell, European Assistant POS Manager

Ann McLaughlin, Head of Marketing, Linney


09:30 Registration

10:00  POPAI Welcome
10:05  Vodafone 
10:35  pladis Global

11:00 Break

11:30  M&S 
12:00 Benetton 

12:30 Lunch

13:20  Panel Session - Activating in-store campaigns
13:40  H-E-B 

14:10 Break

14:40  EE 
15:10   Coop 

15:40 Close



Book your place

Location: Woburn Hall, Woburn House Conference Centre, Tavistock Square, London.