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Download presentation (pdf)
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Presentation won't be available online due to confidentiality issues
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Download presentation (pdf)
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Download presentation (pdf)
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Dean Jones
Senior Retail Operations Manager
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Martin Hayward
SVP Global Digital Strategy and Future
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Colin Gentry
Innovation Researcher
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Danielle Pinnington
Managing Director
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| How to realise a high standard of compliance in an indirect retail landscape |
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Putting the long-term back into loyalty: re-balancing the short-term and the long-term in brand communications |
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Get a grip: Make the intangible touchable, and give the physical meaning |
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The shop in my pocket – the impact of smartphones on shopping behaviour
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- How the maintenance contract was structured in terms of scale, logistical capabilities and deliverables
- How it works in practice
- The role of project management and a lead supplier in delivering success
- What specific information needs to be reported, and, crucially, what insight this can provide to help efficiencies
- What stock procurement and control processes are required and how this can lead to significant cost savings
- What results have been achieved
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- Why it's getting harder for shoppers to be loyal in an 'always' on short-term world
- The need to satisfy the hunter gatherer
- How to build long-term commitment to protect value
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- Lend the abstract a physical form and put it in customers’ hands
- Try your hand at implementing gesture, marketing’s next frontier
- If seeing is believing, then ensure the shopper has faith in the offline product
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- The majority of UK shoppers have a smartphone, and they are using them to shop
- Yet smartphones are just one platform among many we now use
- So how can we make sense of all these opportunities to connect with shoppers
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