Date: Wednesday 1 July 2015 from 12:30 PM to 3:30 PM

POPAI Summer Seminar

POPAI's quarterly seminars provide an invaluable forum for retail marketing professionals to gain unique best practice insight into recent retail marketing campaigns and in-store innovations, as well as to share, debate and network with their peers.

The event began with lunch at 12.30pm followed by time for networking, an update from POPAI, and industry presentations.

Heard from:



Download presentation (pdf)

Presentation won't be available online due to confidentiality issues

Download presentation (pdf)

Download presentation (pdf)

Dean Jones

Senior Retail Operations Manager


Martin Hayward

SVP Global Digital Strategy and Future


Colin Gentry

Innovation Researcher

Danielle Pinnington

Managing Director

 How to realise a high standard of compliance in an indirect retail landscape    Putting the long-term back into loyalty: re-balancing the short-term and the long-term in brand communications    Get a grip: Make the intangible touchable, and give the physical meaning
The shop in my pocket – the impact of smartphones on shopping behaviour
  • How the maintenance contract was structured in terms of scale, logistical capabilities and deliverables
  • How it works in practice
  • The role of project management and a lead supplier in delivering success
  • What specific information needs to be reported, and, crucially, what insight this can provide to help efficiencies
  • What stock procurement and control processes are required and how this can lead to significant cost savings
  • What results have been achieved
  • Why it's getting harder for shoppers to be loyal in an 'always' on short-term world
  • The need to satisfy the hunter gatherer
  • How to build long-term commitment to protect value


  • Lend the abstract a physical form and put it in customers’ hands
  • Try your hand at implementing gesture, marketing’s next frontier
  • If seeing is believing, then ensure the shopper has faith in the offline product

  • The majority of UK shoppers have a smartphone, and they are using them to shop
  • Yet smartphones are just one platform among many we now use
  • So how can we make sense of all these opportunities to connect with shoppers

If you have any questions about the event please contact the office on 01455 613651 or

Location: 30 Euston Square, London

Members: £ FREE   |   NON-Members: £150.00

Back To List All Events