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SUMMER SHOPPER SEMINAR

Date: Thursday 8 July 2021 from 10:00 AM to 12:00 PM

Our Summer Shopper Seminar will be delivered by webinar. 

Whilst we are unable to bring our industry together in a physical format at this challenging time, we remain committed to bringing you insight and information that will help you keep in touch with the retail space and look ahead to a brighter future than we face today.

  

Who buys from secondary display, and does it change shopper attitudes?

An original insight report from Shopper Intelligence. 

This presentation explores how to develop a strategy for implementing secondary display:

  • COVID-19 shopping habits
  • Shopper demographics and their shopping habits
  • Are shoppers loyal?
  • What display shoppers really want
  • A model for identifying the best opportunities for secondary display

Presented by Chris Adkins, Managing Director at Shopper Intelligence UK

POPAI Awards 2021
The nominations 
  

The shortlist for the ultimate recognition of best practice – a POPAI Award.

We’ll announce the nominations for our 2021 awards competition, meaning these successful activations & retail projects will go on to win either a gold, silver or bronze award at the prestigious POPAI Awards Dinner in October.

Evaluating Permanent POS   

  • Lobster & Ferrero - Our partnership explained
  • Best in class shopper evaluation
  • Evaluating permanent POS - Key challenges and how to navigate them
  • Case study

 Presented by Kirsty Herbert, Shopper Marketing Manager at Ferrero and Bianca Hall, Insight Director at Lobster/Shopper Media Group.

   
   

If you have any questions about this event or would like to speak please contact the office on 01455 613651 or info@popai.co.uk 

Location: Webinar

Members: £ FREE   |   NON-Members: £150.00



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