Retailer and Brand Forum

This event exclusively for retailers and brands, provides a platform for peers to discuss the key issues affecting the industry and impacting on their professional roles, as well as being an invaluable tool for informing and influencing future POPAI initiatives across the UK and Ireland.  

The session will provide an opportunity to explore three business critical topics, discussing views gathered ahead of the event from the perspective of peers and P-O-P suppliers within the industry on existing practices and attitudes.

Topics to be discussed: 

• Research:  The role that insight plays in modern retail executions. Making insights actionable. Using insights as a solid platform on which to create the best projects. Managing internal stakeholders and allocating budget. Understanding results.

• Innovation: Defining innovation. Allocating internal resource to continually push boundaries. Searching for and testing innovative products and solutions. Making innovation scalable. Keeping the needs of the shopper in mind. Measuring impact.

• Premiumisation: The rise of premium look-and-feel within standard display. Closing the gap between "standard" and "premium" display. Squeezing the middle ground.

Plus any related issue you wish to discuss...

Lunch will be provided.