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SHOPPER TECHNOLOGY SUMMIT

Date: Tuesday 21 May 2013 from 9:30 AM to 2:30 PM

This event will arm retail marketing professionals with valuable knowledge about QR Codes and Augmented Reality technologies, adopting digital signage networks, how to create a truly integrated digital shopping experience, the latest in screen innovations, and the rise of NFC technology on our high streets.

 

Using QR and augmented reality to engage shoppers

  • Emerging and innovative technology to deliver shopper solutions
  • Using shopper insight to deliver successful campaigns
  • Technologies in action

Richard Woodward, Managing Director, OgilvyAction London

Presentation

Touch and gesture technology applications in-store

  • Where interactivity is being used 
  • Drivers for interactivity
  • Touch vs gesture

Geoff Robertson, CEO, MediaZest

Presentation

Digital signage networks for retail

  • Determining the need and asking the right questions 
  • Navigating choices and making it happen
  • Challenges to overcome
  • Delivering shopper-focused solutions

Christophe Labedan, Managing Director of France & Southern Europe, Mood Media 

Presentation

Near Field Communication on our high streets

  • NFC trial in Reading, Berkshire
  • Learning and insights
  • Incorporating interactivity to drive real calls for action

David McEvoy, Marketing Director, JCDecaux

Presentation

Integrated digital systems for retail

  • Bringing digital media solutions together
  • Managing smart store connections
  • Incorporating the needs of the shopper

Hugh Coghill-Smith, Sales and Marketing Director, ONELAN

Presentation

Mobile:the personal screen

  • The mobile platform and options available
  • Challenges to overcome
  • Best practice examples

James Connelly, Co-Founder and Managing Director, Fetch

Presentation

Current and future screen innovations

  • The future of high impact digital display in retail
  • Display manufacturer’s – who is doing what?
  • Connecting your digital with the in-store experience

Graham Pow, Technology Advisor for Retail, PSCo Group

Presentation

An opportunity to question the experts and discuss the key issues arisen during the day. The panel will include:

  • MediaZest 
  • Onelan
  • Life Agency

Speaker Profiles

Download Event Flyer (pdf)

With access to insight from leading industry speakers and inspiring case study presentations, our 2013 Shopper Technology Summit on Tuesday 21st May will explore best practice approaches to integrating digital into your in-store strategy and showcase the latest trend intelligence.

 

Book Now

Standard Rates: Member: £145 / Non-member: £300

(Early Bird Rate ended Monday 8th April)

To book online follow the link below. Alternatively please email or call 01455 271 856.

Location: The Commonwealth Club, 25 Northumberland Avenue, London, WC2N 5AP



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