Date: Thursday 6 May 2021 from 10:00 AM to 12:00 PM
Following government guidance, our Spring Shopper Seminar will be delivered by webinar.
Whilst we are unable to bring our industry together in a physical format at this challenging time, we remain committed to bringing you insight and information that will help you keep in touch with the retail space and look ahead to a brighter future than we face today.
Display Best Practice
In-Store Theatre
In-Store theatre is a hugely effective way for retailers and brands to stop the shopper in their tracks. Eye-catching, dramatic and disruptive, these displays are show-stoppers at their finest. But how can retailers and brands keep their in-store theatre the right side of entertaining, without going into over-the-top territory?
We’ll take a look at:
- Decorative, signage & campaign displays
- Three-dimensional theatre
- Theatrical display in a wholesale environment
- Interactive Displays
- What gives in-store theatre the X-Factor
We’ll also take a closer look at some POPAI award-winning entries.
Features original POPAI research.
Presented by Phil Day, Director at POPAI UK & Ireland
COVID-19 Shopper Habits Research Update
An update on the effects of COVID-19 on shopping habits, post retail reopening.
- Shoppers' attitudes towards shopping during the pandemic
- Changes to shoppers' in-store shopping behaviour
- Effect on and reaction of ecommerce
- Modified online shopping behaviour
- COVID's effect on the high street
Features original POPAI research.
Presented by Anthony Earl, Research Co-ordinator at POPAI UK & Ireland
The Future of
Retail
This presentation explores:
- The Black Elephant of 2020
- Hitting the reset button
- Physical retail becoming the support system for digital and commerce
- Smart cities and what they mean for retail
- Planning for the future; Can retail be Pandemic and Lockdown proof?
Presented by Kate Ancketill, CEO at GDR Creative Intelligence
Adapting POS Campaigns in Response to COVID-19 Restrictions
This presentation explores:
- Examine the results from the latest dunnhumby Consumer Pulse research
- Explore how Covid-19 has impacted the snacking category
- Discover how Sensations Crisps were still able to delight customers when a competition prize had to be changed because of lockdown
Presented by Mily Shepherd-Barron - Lead Media Planner, dunnhumby media and Holly Keevil - Shopper Activation Manager, PepsiCo
If you have any questions about this event or would like to speak please contact the office on 01455 613651 or info@popai.co.uk
Location: Webinar
Members: £ FREE
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NON-Members: £150.00