Dublin Shopper Seminar

Designing for Connection: How Customer-Centric Thinking Shaped Tirlan’s Unique Store Experience

- Understanding the Customer First – Creating a clear distinction between trade and retail customers to create a cohesive experience.

- Creating a Distinctive Brand Experience – The role of signage, materials, and layout in reinforcing Tirlan’s brand identity and making it stand out.

- Collaboration for Success – Working with local stores to establish a sense of community and local identity in each store.

Peter Rigney, Founder and Creative Director, Rigney Forge

Grace O'Dwyer, Head of Customer Experience, Tirlán

How Britvic's Brands Maximise Sports Partnerships 

- We will outline how our brands strategically engage through sports partnerships across diverse channels. 

- How we ensure maximum visibility and customer engagement. 

- How we integrate point of sale (POS) activities to amplify brand reach and create impactful connections.

Matt McCann, Account Director, Oliver Agency

Niamh Blighe, Senior Shopper Marketing Mangager, Britvic Ireland

Beyond the Basket: The Cognitive Models That Move Products

- Insights from Neuroscience & Eye Tracking studies showing how shopper goals affect the way we use our eyes & brain.

- From Grab-and-Go to Stop-and-Stare: how people shop across different contexts.

- How to align your in-store strategy with your shopper’s mental models.

Sean Higgins, Future Proof Insights

Shopper Intelligence Ireland – 2025 State of the Nation 

- Colm will present the latest trends in shopper behaviour and retailer performance, drawn from a study of over 30,000 Irish shoppers conducted between Q2 and Q4 2024.

- This latest read of data will be compared to the 5 years previous to identify key shifts we all need to be aware of.

- He’ll explore what matters to shoppers at the shelf, how categories are performing and how expectations are changing across missions and channels.

Colm Rooney, Shopper Intelligence Ireland