Back to School Retail Insights Webinar

As part of our ongoing 'Storedits' insights program, we visited a range of stores to discover and audit Back to School retail display.

This webinar includes:

• Explore the who, how, where and what was promoted.
• The role of different in-store mechanics
• A comparison to how retailers promoted the back to school campaign online. 

POPAI UK & Irelands' Managing Director, Phil Day will take delegates through recent research which has been published in the latest issue of In-Store Insights.