Date: Tuesday 12 October 2021 from 9:30 AM to 4:00 PM

This specialist workshop will help shopper marketing professionals understand and navigate the minefield of how to select, strategise, plan and measure the various digital technologies available in today’s retail environment.

Led by POPAI with expert panellists and case studies from across todays broad retail spectrum, the day will pivot around interactive, focussed sessions. We will break down the lifecycle of digital shopper activations into tangible, manageable chunks, whilst also looking at the nuts & bolts of how shopper tech can be used in store.

Working with each other and the expert panel, delegates will be able to explore the ins and outs of successful digital shopper campaigns and apply learnings to their own projects.

Places are strictly limited to 50 delegates. Please book early to avoid disappointment. 

As well as having the opportunity to network, interact and share best practice with our panel, contributors and fellow delegates, attendees will also receive our Complete Guide to Digital In-Store. Including all case studies from the day, as well as checklists and top tips this guide will provide the perfect framework around which to build successful, and appropriate, digital shopper activations.

Session overview:

AM – Building the business case

  • Shopper Engagement
  • Strategy
  • Planning & Execution
  • Measurement

PM – Understanding the tech

  • Digital Signage Hardware
  • Software behind the screens
  • Content
  • Mixed reality & the shopper’s screen

Location: Event Spaces at Wellcome Collection, Franks Suite, 183 Euston Road, London

Members: £249.00   |   NON-Members: £475.00

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