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AUTUMN SHOPPER SEMINAR - HOTEL FOOTBALL, MANCHESTER

Date: Thursday 16 September 2021 from 9:30 AM to 1:00 PM

POPAI's shopper seminars provide an invaluable forum for retail marketing professionals to gain unique best practice insight into recent retail marketing campaigns and in-store innovations, as well as to share, debate and network with their peers. 

The event will open for registration at 9:30am and feature time for networking, an update from POPAI and a number of presentations from leading brands and retailers

 

Developing the future of convenience - the power of testing

  • Understanding the changing shopper behaviours
  • Harness the power of testing and trialing formats, fixtures and layout
  • Working with partners to adapt to change
  • Looking to the future

Presented by:

Steve Gell, Format Equipment Development Manager at the The Co-op

Lee Broadbent, Format Identity Manager at The Co-opIona Adams, Format & Development Programme Manager at The Co-op

Supported by YourStudio

 Understanding the digital opportunity.

  • Best in class evaluation approaches for digital media
  • Performance benchmarks
  • Case study examples 

Presented by:

Stephanie Mewse, Shopper Insights Controller, pladis

Leanne Naughton, Business Director, Lobster

 Understanding the effectiveness of POS display in store. 

Presented by:

Martin Baptie, Shopper Intelligence

 
 

 

 

Location: Hotel Football, Old Trafford, 99 Sir Matt Busby Way, Stretford, Manchester, M16 0SZ

Members: £ FREE   |   NON-Members: £150.00



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