Date: Thursday 16 September 2021 from 9:30 AM to 1:00 PM
POPAI's shopper seminars provide an invaluable forum for retail marketing professionals to gain unique best practice insight into recent retail marketing campaigns and in-store innovations, as well as to share, debate and network with their peers.
The event will open for registration at 9:30am and feature time for networking, an update from POPAI and a number of presentations from leading brands and retailers
Developing the future of convenience - the power of testing
- Understanding the changing shopper behaviours
- Harness the power of testing and trialing formats, fixtures and layout
- Working with partners to adapt to change
- Looking to the future
Steve Gell, Format Equipment Development Manager at the The Co-op
Lee Broadbent, Format Identity Manager at The Co-opIona Adams, Format & Development Programme Manager at The Co-op
Supported by YourStudio
Understanding the digital opportunity.
- Best in class evaluation approaches for digital media
- Performance benchmarks
- Case study examples
Stephanie Mewse, Shopper Insights Controller, pladis
Leanne Naughton, Business Director, Lobster
Understanding the effectiveness of POS display in store.
Martin Baptie, Shopper Intelligence
Location: Hotel Football, Old Trafford, 99 Sir Matt Busby Way, Stretford, Manchester, M16 0SZ
Members: £ FREE