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SHOPPER INSIGHTS

Autumn Shopper Seminar - Hotel Football, Manchester

POPAI's shopper seminars provide an invaluable forum for retail marketing professionals to gain unique best practice insight into recent retail marketing campaigns and in-store innovations, as well as to share, debate and network with their peers.

The event will open for registration at 9:30am and feature time for networking, an update from POPAI and a number of presentations from leading brands and retailers

Developing the future of convenience - the power of testing

Understanding the changing shopper behaviours
Harness the power of testing and trialing formats, fixtures and layout
Working with partners to adapt to change
Looking to the future

Presented by:

Steve Gell, Format Equipment Development Manager at the The Co-op

Lee Broadbent, Format Identity Manager at The Co-opIona Adams, Format & Development Programme Manager at The Co-op

Supported by YourStudio

Understanding the digital opportunity.

Best in class evaluation approaches for digital media
Performance benchmarks
Case study examples

Presented by:

Stephanie Mewse, Shopper Insights Controller, pladis

Leanne Naughton, Business Director, Lobster

Understanding the effectiveness of POS display in store.

Presented by:

Martin Baptie, Shopper Intelligence

Book your place

Location: Hotel Football, Old Trafford, 99 Sir Matt Busby Way, Stretford, Manchester, M16 0SZ

Members: £ FREE | NON-Members: £150.00