Date: Wednesday 20 September 2023 from 10:00 AM to 1:00 PM
POPAI's shopper seminars provide an invaluable forum for retail marketing professionals to gain unique best practice insight into recent retail marketing campaigns and in-store innovations, as well as to share, debate and network with their peers.
Hosted in Leicestershire, the event will open for registration slightly later than usual at 10am and feature time for networking, before an update from POPAI at 10:30am, and case study presentations from Kellogg's, Boots, and Shopper Intelligence.
Immediately after this event, starting with lunch at 1pm, will be the Lighting Innovations Workshop.
Speed to market without design compromise - delivering Kellogg's POS automation
- Discover how FMCG brands seeking Right First Time with fast turnaround efficiency and consistency are utilising the latest technology
- Find out how to use innovative thinking to remain one step ahead of markets in challenging times
Neil Starkey, European POS Design Manager, Kellogg's
Matt Barrass, Account Director, Aire Global
Raising the bar on the Christmas customer experience with Elf on the Shelf mascots
- Hear about the 2022 in-store customer experience campaign which elevated the infamous Elf on the Shelf partnership
- How life real-size Elf on the Shelf mascots brought fun, entertainment and joy to all in-store
- Discover how Boots are going bigger and better for 2023 to create a fun day out for families to enjoy whilst doing their Christmas shopping
Kelly Collister, Commercial Planning Manager, Boots
Sarah Mclellan, Account Director, N2O
Optimising your in-store shopper marketing with AI
- What typically happens in store
- What does a good display need to do
Chris Adkins, Managing Director, Shopper Intelligence UK
The agenda for the day is:
10.00 Coffee & Registration
10:30 POPAI Intro
10:45 Kellogg's & Aire Global
11:15 Coffee & Networking Break
11.40 Shopper Intelligence
12.00 Boots & N2O
12:30 Lunch
13:00 Lighting Workshop Begins
Parking for the venue is available directly opposite: https://bit.ly/ParkingAtkins
Location: The Atkins Building
Lower Bond Street
Hinckley
Leicestershire
LE10 1QU
Members: £ FREE
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NON-Members: £150.00