POPAI Awards 2018 - Winners

The POPAI Awards 2018 took place on the 9th October 2018. 

See all the entries and their case studies in the POPAI Awards Gallery.

Download Awards Book 2018

See photos from the night here.


Gold winners

Consumer Electronics: Samsung Q-Drive Displays by Big Group Retail for Samsung Electronics

Pharmacy: J&J Colds Travel Fast by Creo for Johnson & Johnson

Installation: Sonos Field Day European Implementation by 100 Percent Group for Sonos Europe

Grocery, Convenience & General Merchandise - Temporary Display: TESCO Wine Display by Weedon Packaging Solutions Centre for Tesco Stores

Merchandising: Fresh Category Eco Shelves by HL Display (UK) for System U, Auchan, K-Supermarket

Seasonal & Signage: NIVEA Christmas Train Suite by Superior Creative Services for Beiersdorf UK

Retail Furniture: Yankee Candle Retail by Kesslers International for Yankee Candle

Entertainment & Leisure: My Little Pony Interactive Experience by Displayplan for Hasbro

Cosmetics, Beauty, Hair & Fragrance - Temporary Display: L'Oreal Hydra-Genius Launch by StormDFX & Williams Lea Tag for L'Oreal

Cosmetics, Beauty, Hair & Fragrance - Permanent Display: Makeup Revolution Island Display by arken P-O-P for Revolution Beauty

Retail Services: SSK Small Size Guide Campaign by HH Global for Post Office

Home & Garden: Wickes Paint Offer FSDU by Kolorcraft Limited for Wickes

Short Run - Permanent Display: Rug Sizer – IKEA by Beaver Group for IKEA

Insights: Affinity Ranging Solution by Sony Pictures Home Entertainment for Sony Pictures Home Entertainment

Flagship & Store: Etude House by Dalziel & Pow for Etude

Wholesale: Sensations TukTuk WOW Display by InContrast for PepsiCo UK & Ireland

Campaign & Experiential: Topshop Splash! by YourStudio for Topshop Topman

Short Run - Temporary Display: Vodafone Roaming at Harrods by Haygarth Group for Vodafone UK

Grocery, Convenience & General Merchandise - Permanent Display: Tesco Front Of Store Display by Blueshoes for PepsiCo International

Confectionery: Oreo Dunked - Submarine Pallet Display by Easypack/POP Displays Group for TMS (Total Marketing Support)

Shop in Shop: Makeup Revolution SIS in Superdrug by arken P-O-P for Revolution Beauty

Sustainability: Ronseal 6-in-1 display by Linney for Sherwin-Williams Diversified Brands  

Innovation: Malteaster gondola end topper by Augustus Martin for Mars Wrigley Confectionary Innovation: Rug Sizer – IKEA by Beaver Group for IKEA

Display of the year – Temporary: L'Oreal Hydra-Genius Launch byStormDFX & Williams Lea Tag for L'Oreal

Judges comment: Excellent example of using colour to segment different products and achieve standout. Branding, stockholding and use of space are well addressed, as are the retailer’s recyclability guidelines. Good sales results and cross-selling into other categories.  

Display of the Year – Permanent: Samsung Q-Drive Displays by BigGroup Retail for Samsung Electronics

Judges comment: The display does a great job of making the product the hero. The messaging communicates the Q-Drive’s use and benefits in a way that will be well understood by the shopper. Simple use of corporate colours made it stand out as a Samsung product. 


Don't forget you can enter the POPAI Awards 2019 today!