How to make an
emotional connection with
your customers through
The biggest question that we are
being asked by our clients at the
moment is this: “How can we
compete with Amazon?”
In many areas it’s very difficult to compete
with the retail behemoth. Amazon
captured 53% of all dollars spent online in
the US in 2016, and 63% of US households
have Prime. Amazon’s supply chains,
delivery options and frequent innovations in
customer interfaces make for a frictionless
and convenient shopping experience. But,
despite its rapid growth and boundless
reach, Amazon remains a faceless
corporation whose customer touchpoints
are distinctly lacking in any rich,
memorable or emotional engagement.
It’s a business with the personality of a
When competing with Amazon, storytelling
is an important tool in moving the customer
conversation from mere transactional
convenience to more valuable and
emotional territories. And it’s now more
important than ever to get this right.
Download the presentation given at the POPAI Shopper Seminar on the 7th December 2017 here.
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