Summer Shopper Webinar 8th July 2021 - The recording

Watch the recording & download the presentations

Catch up on the latest POPAI events by watching a recording of the event.

Event: Summer Shopper Seminar by webinar on 8th July 2021


Who buys from secondary display, and does it change shopper attitudes?

An original insight report from Shopper Intelligence. 

This presentation explores how to develop a strategy for implementing secondary display:

  • COVID-19 shopping habits
  • Shopper demographics and their shopping habits
  • Are shoppers loyal?
  • What display shoppers really want
  • A model for identifying the best opportunities for secondary display

Presented by Chris Adkins, Managing Director at Shopper Intelligence UK

Download the presentation

POPAI Awards 2021
The nominations 

The shortlist for the ultimate recognition of best practice – a POPAI Award.

We’ll announce the nominations for our 2021 awards competition, meaning these successful activations & retail projects will go on to win either a gold, silver or bronze award at the prestigious POPAI Awards Dinner in October.

See the nominations

Evaluating Permanent POS   

  • Lobster & Ferrero - Our partnership explained
  • Best in class shopper evaluation
  • Evaluating permanent POS - Key challenges and how to navigate them
  • Case study

 Presented by Kirsty Herbert, Shopper Marketing Manager at Ferrero and Bianca Hall, Insight Director at Lobster/Shopper Media Group.

Download the presentation


Watch the recording: