Shopper insights

Unique, industry-leading search engines exclusive to POPAI members. A wealth of original shopper and in-store research, thousands of independently captured in-store photos, best practice case studies, and retail insight from our high calibre conference programme.

Insights Library

Conference presentations, Insight reports, Trends reports & White papers.

Search Insights Library

Awards Case Studies

Best practice case studies across all retail categories & formats.

Search Awards Case Studies

In-store Photos

Searchable catalogue of 35732 in-store photos dating back to 2012. Includes seasonal & campaigns.

Search In-store PHOTOS

SHOPPER VIEWPOINT: MOBILE PHONE RETAIL

InStore

Quarterly Update

Download latest edition

LATEST INDUSTRY PRESENTATIONS

Coca-Cola x FIFA World Cup 2026: Turning football fandom into shopper engagement

Coca-Cola used the FIFA World Cup 2026 as a major trading moment, leveraging the tournament to create excitement and drive engagement and transactions across its range.

Download

Dove x Bridgerton: Bringing cultural relevance to the beauty aisle

Dove partnered with Netflix and Shondaland to bring Bridgerton into the deodorant and body wash categories, using a culturally relevant collaboration to create excitement and drive purchase among 18–35-year-olds.

Download

Winning Together: Creating in-store disruption

This presentation explores how McCormick and Smurfit Westrock Display transformed a traditional retail display into an immersive in-store experience, using shopper insight and creative design to turn a growing consumer trend into a standout retail moment.

Download

Reimagining Technology Retail at Heathrow Terminal

This presentation explores how InMotion reimagined technology retail with its flagship store at Heathrow Terminal 5. Guided by customer insight, the project demonstrates how interactive design and customer-first thinking can transform a traditional retail space into a more engaging shopping experience.

Download

MORE PRESENTATIONS

INsights library

Watch the tutorial videos

Discover POPAI's Insight Search Engines by watching our handy tutorial videos.

In these videos we take a closer look at exactly what the search engines include, what it can offer and how you can use it within your business and day-to-day roles.

INSIGHTS LIBRARY
Conference presentations, insight reports, trend reports & publications.

AWARDS CASE STUDIES
Best practice case studies across all retail categories & formats.

IN-STORE PHOTOS
Search thousands of in-store images covering 100's of brands and retailers since 2012.