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POPAI SHOPPER SEMINAR

Date: Thursday 27 April 2017 from 9:00 AM to 12:30 PM

POPAI's shopper seminars provide an invaluable forum for retail marketing professionals to gain unique best practice insight into recent retail marketing campaigns and in-store innovations, as well as to share, debate and network with their peers.

This event featured time for networking, an update from POPAI, presentations as below and lunch at 12pm.

Heard from:

 Post-Channel Retail - Journeys that draw on the best of all possible worlds 

Sophia Platts-Palmer

Innovation Researcher 

· The new customer journey

 · Experiential retail

 · The changing role of the store associate 

Download presentation

Growing Pains 

Andy Page

Head of Category Strategy

 

· Why it’s all about sales growth for manufacturers

· The Challenge of “selling” shopper marketing as a manufacturer

· How we can collaborate better to win

Download presentation

The effect of light, sound & movement in temporary P-O-P 

Martin Kingdon

  Director General, POPAI

· Results from an original research trial. Research carried out by POPAI

· The most practical combination 

· Learn how shoppers engaged with the display 

· Componentry supplied by Rocket Production

Download presentation

If you have any questions about this event please contact the office on 01455 613651 or info@popai.co.uk.

Location: London Transport Museum

Members: £ FREE   |   NON-Members: £150.00

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