Shopper Marketing & P-O-P Foundation Course - NEW!

A one-day, interactive session exploring the shopper & best practice in P-O-P

 ***FULLY BOOKED***

From better understanding today’s shopper to improving P-O-P effectiveness, this one-day session will give you practical, real-life best practices that you can implement right away to boost retail performance and personal achievement.

Our sessions are led by POPAI’s senior leadership team; with supporting learning materials included.

Benefits of attending

Course Content

Session 1 - The Basics

Session 2 - The Shopper

Session 3 - The Message

Session 4 - Digital Touchpoints

Session 5 - The Concept

Why attend?

This unique workshop will explore the latest innovations in shopper engagement and include insight into current best practice as well as analysis of real-world in-store activations and the suitability for differing client and shoppers needs. 

Who should attend? 

The workshop is designed for retail marketing professionals (whether retailer, brand or agency-side) and any person who may be required to build their knowledge around the fundamentals of P-O-P best practice, or would like to refresh existing knowledge and skills, as part of their day-to-day job function.

What is included? 

Attendance at the one-day foundation course also includes lunch, a 'Support Pack' containing session notes from the day and a “Briefing Pack” for delegates to fill in during the course of the session. The day will open for registration at 10am with the course starting at 10:30am.

How to book your place

Click 'Book online now' below and if you are a POPAI member make sure you are logged in to take advantage of the discounter member rate. Once we have received your booking we will be in touch with confirmation. 

Download the Course Prospectus

 

This course has now sold out and is fully booked. We’ll announce dates for the first course in 2020 very soon

Book your place

Location: Woburn House 20-24 Tasvistock Square London