Connected Shopper Seminar

Date: Thursday 21 May 2015 from 9:00 AM to 2:30 PM

Technology has become a major driving force of change in retail. But the power of technology to link multiple touchpoints along their purchase journey has, as yet, not been fully exploited. Whilst far from simple to achieve, failure to deliver true connectivity along the path to purchase, and with shoppers, is a significant barrier to realising potential improvements in engagement and, ultimately, sales conversion in-store.

Individual presentations can be downloaded below.

Read all speaker biographies.

Pre-Store Connections

Opportunities & threats of the mobile online shopper The latest mobile and in-store digital solutions, how they work... and where they fail Beacons, smart-phones and APPS - proposing an alternative solution which is shopper friendly, mobile friendly... and avoids the major pitfalls Underpinned by findings of a major brand owner who has extensively trialled latest available technology Presenters: Sam Lutostanski, Digital In-Store Specialist, Unilever; David Williams, Chairman, Screen Media Technology; Colin Pizey, Regional Director, MoZONE Download presentation	Digital and the High Street - Making It Happen Bringing ibeacons to the high street in a targeted and controlled way 'Retailer Crowd Sourcing' for consumers Mopons - mobile coupons made easy... Presenters: Rav Garcha, Store Owner, NISA; Matt Norbury, CEO, IAT Download presentation
In-store Connections

'Cash is Dead, Long Live Cash': The Connected Cash Shopper Cash consumer behaviour in a digital world Mythbusting - driving footfall 2.0 Keeping up with consumers in a future you can't predict Presenters: Steve O’Neill, Marketing Director, PayPoint UK and Ireland Download presentation	Re-inventing the car dealership / retail - how to make the experience more relevant to today's customer Current state of play - an age old-retail model Transforming a sector The results - has it delivered? Presenters: Simon Dixon, Founder, Rockar.com; David Dalziel, Group Creative Director, Dalziel and Pow Download presentation

In-store remarketing - how Heal's re-engages store shoppers digitally afterward to increase conversions Is your store connected or disconnected? Find out How to get 30 out of every 100 shoppers to participate in a digital experience in-store Why in-store remarketing will be the next big thing in retail Presenters: Oliver White, E-Commerce Director, Heal’s; Ollie Bath, Managing Director, CloudTags; Simon Towndrow, Head of Strategy, CloudTags Download presentation

Out-of-store Connections	Post-Store Connections

Stores as a holistic marketing channel - how Tesco shared the love Using stores as a potent marketing channel beyond their physical footprint Surprising and delighting shoppers and creating amplifiable content The retailer operations perspective; creating the business case and understanding the impact Presenter: Stuart Galvin, Associate Director, Arnold KLP Download presentation	Journey of a hashtag Exploring the disconnect of brands with social STOP using hashtags without consequence How to achieve outcomes such as purchase through social interaction Best practices and success points Presenters: Tom Shardlow, Co-Founder/Director, Visual Voice; Alex Newland, Co-Founder/Managing Director, Visual Voice

Global round-up	More information
	Download Event Flyer (pdf) If you have any questions about the event please contact the office on: 01455 613651 or info@popai.co.uk
The connected journey: are you on the right path? Observations of cutting-edge executions from around the world New ways to engage and interact with connected shoppers that go beyond the physical store Technological advances impacting how staff emotionally connect with customers Now is the time to engage with the connected shopper and ensure their journey leads to your brand Presenter: Colin Gentry, Innovation Researcher, GDR Creative Intelligence Download presentation