Date: Thursday 1 October 2015 from 9:30 AM to 12:30 PM

POPAI Autumn Seminar

POPAI's quarterly seminars provided an invaluable forum for retail marketing professionals to gain unique best practice insight into recent retail marketing campaigns and in-store innovations, as well as to share, debate and network with their peers.

The event featured time for networking, an update from POPAI, industry presentations and lunch at 12.30pm.

Speakers included: 


Richard Sheppard
Customer Engagement Manager, Alton Towers Resort, Merlin Entertainments

Barry McPhillips
Multichannel Solutions Director, Banner Managed Communication

Colin Gentry

Innovation Researcher, GDR Creative Intelligence


Simon Bentley

Former Head of Store Development and Design at 02 and Store Format Development Manager at Argos


Transforming Guest Engagement at Merlin

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Speaking your customers’ language

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Creating Integrated, Immersive Digital In-Store Experiences

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  • The commercial and operational challenges of guest queues facing Theme Parks
  • A revolutionary approach to providing a solution
  • How digital technology and human behaviour intelligence to transform guest experiences
  • Beyond queue management – the opportunities for real-time marketing

  • Innovative brands are communicating with their customers in a way that has real resonance.
  • Circumventing traditional approaches, these brands are using new technologies, experiential campaigns and left-field thinking to have more memorable customer conversations.
  • Examples will be drawn from four customer types: food connoisseurs, pet lovers, jet-setters and those with special needs.

  • Telling the story of a recent large digital signage project
  • Potential pit falls
  • Lessons learnt
  • Recommendations for the future


If you have any questions about the event please contact the office on 01455 613651 or

Location: Lancashire County Cricket Club, Emirates Old Trafford, Talbot Road, Manchester

Members: £ FREE   |   NON-Members: £150.00

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