Irish In-store Seminar

Kelly Latham-Gough

Senior Marketing Manager Store Format

Colin Gentry

Innovation Researcher

Fergal Downey

Managing Director

Mike Wilkinson

Sales Director

New store format: transforming the Wickes's customer journey

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Get a grip: Make the intangible touchable, and give the physical meaning

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Lets get Phygital!: How digital is transforming physical retail

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Insight into Global Lottery POP as a Brand

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• Wickes's 5 year plan
• The way customers shop and what they are shopping for
• Five key focus points: space allocation, counters, better navigation, new layouts, and an improved look and feel

• Lend the abstract a physical form and put it in customers’ hands
• Try your hand at implementing gesture, marketing’s next frontier
• If seeing is believing, then ensure the shopper has faith in the offline product

• The strategic imperative driving adoption of digital technologies in physical stores
• What technologies are shaping the retail experience
• What does the future hold for brands and retailers

• Traditional vs. technology in the lottery brand environment
• Consumer experience – delivering the message
• Recognising lottery as a brand category and an insight into the brands POP needs