JUDGING PROCESS

Your work is judged and nominated for an award according to POPAI’s set criteria by a panel of esteemed retail and brand professionals. Judges are asked to consider several important factors when deciding on whether an entry is worthy of nomination including how well the entry:

- Meets the brief and satisfies both brand objectives and shopper needs
- Overcomes practical in-store challenges and demonstrates original thinking
- Performs in terms of retail impact - was it well executed and relevant to its context?
- Communicates brand and promotional messages
- Performs against key performance measures 

Listen to the below audio for more information on how your entries are judged!