- Entertainment (DVDs & digital games)
- Grocery (supermarkets & convenience stores)
- Consumer electronics (home, trade & personal electrical items)
- Toys (either toy/ game stores or toys sold in other stores)
- Footwear & sports (either within these stores or other stores)
- Cosmetics (make-up, fragrances, hair care items)
- Pop-up shops & concessions (e.g temporary stores or branded retail spaces in department stores)
The briefs are all the same:
”Design a WOW! piece of retail display, explaining what it is and why it’s WOW!”
The top 5 entries will be invited to present their concepts to a panel of agency and brand professionals to pick the winner.