Q. What did you do to prepare for your Dragon's Den pitch?
A. I sent out a million emails! I asked for quotes and advice from various companies who made POS stands and so many of them were kind enough to tell me everything I needed to know. I also went to different stores and asked the (very cheekily) for their Crayola sales figures and an estimate on how much the floor space would cost Crayola to display. I pulled all of this further research together into a high spec booklet which I gave to the judges during my pitch.
Q. In 5 words, describe your experience of the POPAI Student Design Award.
A. Totally enlightening, unique, enviable opportunity.
Q. Since reaching the final, and coming 1st, what's next for you?
A. I want to channel the award into my personal confidence and use that to push the limits in my work as I finish my degree. I have always had low self confidence, which is why I was so shocked to win the award, especially against other brilliant graphic designers.
Q. Give 3 reasons why students should enter the POPAI Student Design Award.
1. It's a confidence builder
2. It provides a unique and interesting insight into the retail and advertising industry.
3. The dragon's den pitch is a fantastic experience that I would do again.
See Award entry