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RECENT EVENTS & WEBINARS

 

SUSTAINABILITY SNAPSHOT
April 2020

This 30-minute webinar includes the latest POPAI research which looks at how brands and retailers are communicating their sustainable activities to the shopper in-store.

This session includes:

  • Shopper attitudes to sustainability
  • In-store messaging – communicating with shoppers
  • Pledges to reduce waste
  • Sustainable products and retail marketing techniques
  • Looking ahead: How sustainability is changing retail 

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DISPLAY BEST PRACTICE
Cosmetics, Beauty & Hair
May 2020

In this 30-minute webinar, we discover what good looks like for beauty and personal care P-O-P.  

We'll take a look at:

  • Creating impact in-store
  • Best ways to use lighting to showcase product displays
  • Branding, messages and how to create effective balance
  • Best ways to use space to please the eye and your objectives
  • Performance measurements and ROI

We’ll also take a closer look at some POPAI award-winning entries from the Cosmetics, Beauty, Hair & Fragrance categories.    

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DISPLAY BEST PRACTICE
Digital in-store
June 2020

In this webinar we take a top-level look at the use of digital applications in store. 

We were also be joined by a panel of experts to discuss their experiences and comment on webinar topics. 

The webinar draws on our Best Practice Toolkits & Guides to cover the following:

  • Shopper engagement
  • Strategy
  • Planning & Execution
  • Digital signage
  • Integration & Measurement
  • The Shopper's Screen 

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SHOPPER SEMINAR
Via webinar
July 2020

On the 9th July we presented our Summer instalment of POPAI news and research as well as presentations from Briggs Hillier, schuh and GDR Creative Intelligence.

We also presented our new eco-design indicator tool, Sustain. Exclusively designed for the P-O-P industry.

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POST-LOCKDOWN SHOPPING
July 2020

POPAI researchers have been visiting stores, looking at who is doing what and how, in terms of communicating and managing the shopper experience.

Based on our Storedits methodology, on this webinar POPAI share with delegates examples of what’s working well in post-lockdown retail. Including;

  • Signage outside of stores, including queuing systems
  • Front of store informational/ instructional communication
  • Navigation around the store and at fixture
  • Interactivity
  • On-shelf information
  • Sanitisation & ’supportive’ information
  • After-sales, customer service & service retail 

Watch the recording