Retail Marketing Conference

Date: Thursday 8 February 2018 from 9:30 AM to 4:00 PM


POPAI's flagship conference dedicated to sharing knowledge and networking.

Unique best practice insight into recent retail marketing campaigns and in-store innovations.

Hear from: 

A view of the future

- Where the grocery sector was and where it is now

- What the future might entail

- Making shopping easier and more pleasurable

Ben Belkacem

Instore customer and POS design manager, Co-Op

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Field Day - Next generation retail displays

- Retail strategy

- Display design and experience

- Installation and maintenance 

Gary Stevens

Regional Display Manager, SONOS

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Retail Spirit – Emerging retail trends in the premium spirits category

- Exploring the latest retail & consumer trends in the Prestige Drinks Category

- Identifying emerging opportunities to fuel growth

- How the latest trends can benefit consumers, retailers & brands

Scott Bird

Prestige Customer Marketing Manager, William Grant & Sons

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Improving customer’s experience through digital innovation

- Understanding customer’s needs and wants at Shell

- How Shell have used digital to enhance the customer offer today

- Future customer innovation to maintain brand loyalty

Helen Thomson

Global Digital Payments Manager, Shell

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A collaboration built on more than just cake: M&S’ sponsorship of Macmillan Cancer Support’s World’s Biggest Coffee Morning

- A different approach to commonplace marketing through a meaningful and commercial collaboration

- Multi-channel activation engaging customers before, during and after the World’s Biggest Coffee Morning

- Growth of partnership since 2010, raising more than £12m for Macmillan

Siobhan Clarke & Josh Clark-Ward

Senior Partnership Development Manager, Macmillan & Assistant Brand Manager, M&S

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Technology, stories and service; the new opportunities in in-store retail experience


- The Space: digital storytelling spaces, service and relevance

- The Shopper: ways storytelling is evolving to better connect with today’s consumer

- The Associate: how technology can empower, so they do more of what they’re good for

Kate Ancketill

CEO & Founder, GDR Creative Intelligence

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The power of in-store for mass cosmetics


- Changing face of merchandising 

- Creating new shopper experiences 

- Challenges of being fresh

Ash Dayal

Head of Merchandising, L'Oreal Paris

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Find out more about our speakers.



London Stadium is located in the South of Queen Elizabeth Olympic Park, and Stratford station is the closest to travel to. London Stadium is a 20 minute walk from the station. You should follow signs for 'Hospitality'. 

Taxis should head to Siding Street and the drop off point is at bridge B. Entrance B can be reached by going up the stairs and turning left. See on Google

Taxi's from Stratford station are available from the taxi rank in Montfichet Road, outside the Northern Ticket Hall (near Starbucks on the Lower Ground Floor).  

Find the venue's main directions here.


About the day

The first presentation (POPAI) will begin at 10am and there will be networking breaks in the morning and afternoon and a break for lunch.



Location: The Forge Suite, London Stadium, Stratford, London

Members: £450.00   |   NON-Members: £695.00

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