A collaboration built on more than just cake: M&S’ sponsorship of Macmillan Cancer Support’s World’s Biggest Coffee Morning
- A different approach to commonplace marketing through a meaningful and commercial collaboration
- Multi-channel activation engaging customers before, during and after the World’s Biggest Coffee Morning
- Growth of partnership since 2010, raising more than £12m for Macmillan
Siobhan Clarke & Josh Clark-Ward
Senior Partnership Development Manager, Macmillan & Assistant Brand Manager, M&S
Download presentation