Irish Shopper Seminar

Date: Thursday 2 November 2017 from 8:30 AM to 11:40 AM
POPAI's shopper seminars provide an invaluable forum for retail marketing professionals to gain unique best practice insight into recent retail marketing campaigns and in-store innovations, as well as to share, debate and network with their peers.

This seminar in Dublin will feature time for networking, an update from POPAI and a number of presentations from leading names in the P-O-P and retail industry.

The event will open for registration from 8:30am and the first presentation will begin at 9am.

Hear from:

An introduction to the Irish C-Store Market: trends and shopper behaviour

- Irish Convenience Trends

- In store shopping behaviour

- The dynamic health offer in Irish convenience

Richard Bissett

Head of New Business, Ireland

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Jameson ‘Connected Bottle’ Campaign 2017 

- Jameson Limited Edition Bottle: History and rationale

- Jameson’s first “Connected Bottle”: Integrating NFC technology as a means of connecting with Jameson’s strategic target in a disruptive way

- 360 campaign approach and results

Simone Kelly

Jameson Brand Manager, Commercial Ireland

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The effect of light, sound & movement in temporary P-O-P 

 - Results from an original research trial. Research carried out by POPAI

- The most practical combination

- Learn how shoppers engaged with the display

Martin Kingdon

 Director General

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Print in today’s marketplace

- POPAI Award winning campaign case study

- Marketing your brand through print

- Effectiveness of print

Ronan Conway

Managing Director

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If you have any questions about this event please contact the office on 01455 613651 or

Location: Radisson Blu Hotel, Dublin Airport

Members: £ FREE   |   NON-Members: £150.00

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