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POPAI Shopper Seminar

Date: Thursday 20 September 2018 from 9:30 AM to 1:00 PM

POPAI's shopper seminars provide an invaluable forum for retail marketing professionals to gain unique best practice insight into recent retail marketing campaigns and in-store innovations, as well as to share, debate and network with their peers.

The event will open for registration at 9:30am and feature time for networking, an update from POPAI and a number of presentations from the speakers below and Retail Design Expo.

Digital disruption of shopping patterns

- Shopping lists are fragmenting as category needs are met across stores and the internet

- The new threat to traditional retail is decision delegation

- How are habits changing and what can brands and retailers do about it?

Danielle Pinnington

Managing Director, Shoppercentric

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How Coop is working with agencies and manufacturing partners to land new format concepts and great stores

- Hear case studies from 2017 and 2018

- Learn how Coop are working with its agencies and manufacturing partners

- See what Coop have introduced in order to land new ideas and concepts quicker

Steve Gell

Format Equipment Manager - Format, Range & Space, Coop

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Cardboard as a channel

- The increased focus on sustainability by brands

- How brands have changed the way they use cardboard

- Adding value to the consumer through how cardboard is used

Alex Sbardella

SVP Global Innovation, GDR Creative Intelligence

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If you have any questions about this event please contact the office on 01455 613651 or info@popai.co.uk.

Location: Hotel Football (Old Trafford), 99 Sir Matt Busby Way, Manchester

Members: £ FREE   |   NON-Members: £150.00



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