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SHOPPER INSIGHTS & SEARCH ENGINES

This search engine contains almost 400 case study presentations, insight reports, global retail trends and magazine back issues

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 This powerful best-in-class search engine contains 2,000+ POPAI Award entries across all retail categories & formats since 2007

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With 7,000+ in-store photos covering 100’s brands and retailers since 2012, this search engine is an essential tool for scanning the in-store environment

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Digital Shopper Toolkit

The ultimate guide to navigating the digital minefield.

This POPAI guide covers case studies and expert top tips around shopper engagement, strategy, planning and execution, and measurement.

It includes contributions from Boots, Shell, Sky, Unilever and Vodafone.

It looks at touchpoints and triggers for the modern shopper, objective setting, stakeholder engagement, the lifecycle of digital projects and how to measure the effectiveness of digital engagement and gauging success.

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Research Services 

POPAI offers bespoke commercial research services that are independent, shopper focused and provide high quality, validated insights.

Services include insight reports, in-store audits, effectiveness measurement, and shopper behavior analysis.

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