This search engine contains almost 400 case study presentations, insight reports, global retail trends and magazine back issues
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This powerful best-in-class search engine contains 2,000+ POPAI Award entries across all retail categories & formats since 2007
With 7,000+ in-store photos covering 100’s
brands and retailers since 2012, this search engine is an essential tool for scanning the in-store environment
The challenges of launching a super-premium brand into established retail operators (Britvic)
How to plan and create customer centric retail communications and experiences (B&Q)
A view of the future (Co-op)
The power of in-store for mass cosmetics (L'Oreal)
Retail Spirit – Emerging retail trends in the premium spirits category (William Grant & Sons)
Improving customer’s experience through digital innovation (Shell)
Field Day - Next generation retail displays (Sonos)
The ultimate guide
to navigating the digital minefield.
This POPAI guide covers case studies and expert top tips around shopper engagement, strategy, planning and execution, and measurement.
It includes contributions from Boots, Shell, Sky, Unilever and Vodafone.
It looks at touchpoints and triggers for the modern shopper, objective setting, stakeholder engagement, the lifecycle of digital projects and how to measure the effectiveness of digital engagement and gauging success.
POPAI's Insights are updated regularly so make sure you check out the search engines above and the following reports:
Shopper Investigation: Health & Wellbeing
Storedits: Christmas in Small Format Stores
Display Report: Small Product Merchandising
Global Trends: The New Experiential Retail
In-store Insights Issue 33 (Mar 2018)
Display Best Practice: Consumer Electronics (Full report)
In-store Insights Issue 32 (Dec 2017)
POPAI offers bespoke commercial research services that are independent, shopper focused and provide high quality, validated insights.
insight reports, in-store audits, effectiveness measurement, and shopper behavior analysis.
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