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brands and retailers
Brand body language (GDR Creative Intelligence)
Temporary P-O-P (Display UK)
Permanent P-O-P (Fastrak Retail)
Sustainable materials in P-O-P (Pyramid Display)
New shoppers on the block (HIM)
That's Life (GDR Creative Intelligence)
Connecting with the 'always-on' shopper (Matt Lyons Consulting)
Post-Channel Retail (GDR Creative Intelligence)
Unilever sound, light and movement display project (Unilever/POPAI)
Shopping is a highly sensory experience, with switched-on retailers making creative use of light, sound, taste, touch and scent to influence purchasing decisions.
With statistics overwhelmingly confirming that shoppers are more easily won over by interactive displays and products they can fully engage with, it’s clear that offering an alluring sensory experience makes
This report looks at how different brands and retailers are using the five senses in-store.
POPAI's Insights are updated regularly so make sure you check out the search engines above and the following reports:
Shopper Investigation: Back to school
Shopper Typology: Toys
Campaign Report: Brand equity in-store
Global Trends: Brand body language
In-Store Insights Issue 31
Digital Shopper Toolkit
In-store Insights Issue 30
Grocery Display Effectiveness Study
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insight reports, in-store audits, effectiveness measurement, and shopper behavior analysis.
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