A fully searchable online library delivering exclusive member access to a wealth of free-to-download research, insight reports, Award case studies, POPWatch photographs and industry presentations.

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Latest: Industry presentations

New shoppers on the block (HIM) 

That's Life (GDR Creative Intelligence)

Connecting with the 'always-on' shopper (Matt Lyons Consulting)

Post-Channel Retail (GDR Creative Intelligence) 

Growing Pains (Goldenfry) 

Unilever sound, light and movement display project (Unilever/POPAI)

EE interactive brand experience (EE & Vividbrand)

Connecting the connections - the smart world (Philips Lighting & Yale)

Storedits: Health & Beauty

The health and beauty market is one which most shoppers use at some point. But is there more to it than meets the eye?

Different price points, in-store layouts, displays and messaging make this one of the most inconsistent categories to shop, but also one with huge choice. So, when it comes to health and beauty, are shoppers feeling good – or are appearances deceptive?

We investigate through a number of store audits and analysis of 300 images of P-O-P.

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Have you seen? Top insights

POPAI's Insights library is updated regularly so make sure you check out recent POPWatch uploads and the following insights:

Digital Shopper Toolkit

Shopper Investigation: Gardening Retail

Display Report: Sensorial P-O-P

Storedits: European Convenience

Global Retail Trends: That's Life

In-store Insights Issue 30

In-store Insights Issue 29

Grocery Display Effectiveness Study

Research Services 

POPAI offers bespoke commercial research services that are independent, shopper focused and provide high quality, validated insights.

Services include insight reports, in-store audits, effectiveness measurement, and shopper behavior analysis.

Find out more