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Storedits: Health & Beauty

The health and beauty market is one which most shoppers use at some point. But is there more to it than meets the eye?

Different price points, in-store layouts, displays and messaging make this one of the most inconsistent categories to shop, but also one with huge choice. So, when it comes to health and beauty, are shoppers feeling good – or are appearances deceptive?

We investigate through a number of ?store audits and analysis of 300 images of P-O-P.

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Have you seen? Top insights

POPAI's Insights library is updated regularly so make sure you check out recent POPWatch uploads and the following insights:

In-store Insights Issue 29

Shopper Investigation: Discounters

Sector Report: Travel Retail

Storedits: Health & Beauty

Global Retail Trends: Post-Channel Retail

Event Report: Retail Marketing Conference

Grocery Display Effectiveness Study

Research Services 

POPAI offers bespoke commercial research services that are independent, shopper focused and provide high quality, validated insights.

Services include insight reports, in-store audits, effectiveness measurement, and shopper behavior analysis.

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