Search over 300 documents - presentations, insight reports, global retail trends and magazine back issues

 Search over 1,800 POPAI Award entries from the past 11 years

Search over 6,000 in-store photos covering 100’s brands and retailers

Latest: Industry presentations 

Brand body language (GDR Creative Intelligence)

Temporary P-O-P (Display UK)

Permanent P-O-P (Fastrak Retail)

Sustainable materials in P-O-P (Pyramid Display)

New shoppers on the block (HIM) 

That's Life (GDR Creative Intelligence)

Connecting with the 'always-on' shopper (Matt Lyons Consulting)

Post-Channel Retail (GDR Creative Intelligence) 

Unilever sound, light and movement display project (Unilever/POPAI)

Display Report: Sensorial P-O-P

Shopping is a highly sensory experience, with switched-on retailers making creative use of light, sound, taste, touch and scent to influence purchasing decisions.

With statistics overwhelmingly confirming that shoppers are more easily won over by interactive displays and products they can fully engage with, it’s clear that offering an alluring sensory experience makes sense in-store.

This report looks at how different brands and retailers are using the five senses in-store.

Download now

Research Services 

POPAI offers bespoke commercial research services that are independent, shopper focused and provide high quality, validated insights.

Services include insight reports, in-store audits, effectiveness measurement, and shopper behavior analysis.

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