Search over 300 documents - presentations, insight reports, global retail trends and magazine back issues
Search over 1,800 POPAI Award entries from the past 11 years
Search over 6,000 in-store photos covering 100’s
brands and retailers
The Wonder of Christmas: Creating engagement and excitement in-store (The Entertainer)
Driving Growth in Dairy (Dairy Crest)
Unfinished Stories (GDR Creative Intelligence)
Jameson Connected Bottle Campaign (Irish Distillers Pernod Ricard)
Brand body language (GDR Creative Intelligence)
Temporary P-O-P (Display UK)
Permanent P-O-P (Fastrak Retail)
Sustainable materials in P-O-P (Pyramid Display)
Shopping is a highly sensory experience, with switched-on retailers making creative use of light, sound, taste, touch and scent to influence purchasing decisions.
With statistics overwhelmingly confirming that shoppers are more easily won over by interactive displays and products they can fully engage with, it’s clear that offering an alluring sensory experience makes
This report looks at how different brands and retailers are using the five senses in-store.
POPAI's Insights are updated regularly so make sure you check out the search engines above and the following reports:
Display Best Practice: Consumer Electronics (Full report)
Shopper Investigation: Fast food & coffee shops
Storedits: Chilled & Frozen
Display Best Practice: Consumer Electronics
Global Trends: Unfinished Stories
In-store Insights Issue 32 (Dec 2017)
Digital Shopper Toolkit
Grocery Display Effectiveness Study
POPAI offers bespoke commercial research services that are independent, shopper focused and provide high quality, validated insights.
insight reports, in-store audits, effectiveness measurement, and shopper behavior analysis.
Find out more