Search over 350 documents - presentations, insight reports, global retail trends and magazine back issues
Search over 1,900 POPAI Award entries from the past 11 years
Search over 6,500 in-store photos covering 100’s
brands and retailers
A view of the future (Co-op)
The power of in-store for mass cosmetics (L'Oreal)
Retail Spirit – Emerging retail trends in the premium spirits category (William Grant & Sons)
Improving customer’s experience through digital innovation (Shell)
Field Day - Next generation retail displays (Sonos)
A collaboration built on more than just cake (Macmillan & M&S)
Technology, stories and service; the new opportunities in in-store retail experience (GDR Creative Intelligence)
Shopping is a highly sensory experience, with switched-on retailers making creative use of light, sound, taste, touch and scent to influence purchasing decisions.
With statistics overwhelmingly confirming that shoppers are more easily won over by interactive displays and products they can fully engage with, it’s clear that offering an alluring sensory experience makes
This report looks at how different brands and retailers are using the five senses in-store.
POPAI's Insights are updated regularly so make sure you check out the search engines above and the following reports:
Display Best Practice: Consumer Electronics (Full report)
Shopper Investigation: Fast food & coffee shops
Storedits: Chilled & Frozen
Display Best Practice: Consumer Electronics
Global Trends: Unfinished Stories
In-store Insights Issue 32 (Dec 2017)
Digital Shopper Toolkit
Grocery Display Effectiveness Study
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