Storedits: Health & Beauty
The health and beauty market is
one which most shoppers use at
some point. But is there more to it
than meets the eye?
points, in-store layouts, displays
and messaging make this one of
the most inconsistent categories
to shop, but also one with huge
choice. So, when it comes to
health and beauty, are shoppers
feeling good – or are appearances
We investigate through a number of store audits and analysis of 300 images of P-O-P.
POPAI offers bespoke commercial research services that are independent, shopper focused and provide high quality, validated insights.
insight reports, in-store audits, effectiveness measurement, and shopper behavior analysis.
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