Irish Shopper Seminar

Date: Thursday 1 November 2018 from 8:30 AM to 11:40 AM
POPAI's shopper seminars provide an invaluable forum for retail marketing professionals to gain unique best practice insight into recent retail marketing campaigns and in-store innovations, as well as to share, debate and network with their peers.

This seminar in Dublin featured time for networking, an update from POPAI and a number of presentations from leading names in the P-O-P and retail industry.

Hear from:

Digital Disruption of Shopper Habits 

Results of 
interviews with 200+ Irish shoppers

Examining fragmentation of shopping lists within categories, as needs are met on and offline 

How are habits changing and what can brands and retailers do about it? 

Danielle Pinnington

Managing Director, Shoppercentric 

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Being Fabulous in a Fast World


Fast or Fabulous: what does this mean for the retail environment

Maltesers & Arnotts Case Study

What’s next?  




Alyson Rice & Aoife O'Hanlon

Account Director, BBDO Shop & Brand Manager, Mars Ireland

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Grillin’ & Chillin’: Planning and Executing an Incredible In-store Campaign

What it takes to achieve execution effectiveness

Tesco Ireland and The Delta Group Case Study

Future of in-store activations



Margaret Forsyth, Niamh Higgins & Katie Mooney

Shopper Marketing Manager – Tesco Ireland, Commercial Director – The Delta Group, Account Director – The Delta Group

Presentation coming soon


A Council For Kicks - Growing Brands Through Youth Relevance

A youth focused advertising campaign that spread across in-store, out-of-home, digital and social.





Mark Kilbride & David Balfe

Client Service Account Director & Film Director, Thinkhouse 

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Digital Signage in Dublin


The current extent of screen use in-store, by category

Networked screens v screens in display

Analysis of the types of screens in use  



Anthony Earl

Insights Manager, POPAI UK & Ireland

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If you have any questions about this event please contact the office on 01455 613651 or

Location: Radisson Blu Hotel, Dublin Airport

Members: £ FREE   |   NON-Members: £150.00

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