Date: Thursday 1 November 2018 from 8:30 AM to 11:40 AM
POPAI's shopper seminars provide an invaluable forum for retail marketing professionals to gain unique best practice insight into recent retail marketing campaigns and in-store innovations, as well as to share, debate and network with their peers.

This seminar in Dublin will feature time for networking, an update from POPAI and a number of presentations from leading names in the P-O-P and retail industry.

The event will open for registration from 8:30am and the first presentation will begin at 9am.

Hear from:

Digital Disruption of Shopper Habits 

Results of 
interviews with 200+ Irish shoppers

Examining fragmentation of shopping lists within categories, as needs are met on and offline 

How are habits changing and what can brands and retailers do about it? 

Danielle Pinnington

Managing Director, Shoppercentric

Being Fabulous in a Fast World

Fast or Fabulous: what does this mean for the retail environment

Maltesers & Arnotts Case Study

 What’s next? 


Alyson Rice & Aoife O'Hanlon

Account Director, BBDO Shop & Brand Manager, Mars Ireland






Digital Signage in Dublin

The current extent of screen use in-store, by category

Networked screens v screens in display

Analysis of the types of screens in use 



Anthony Earl

Insights Manager, POPAI UK & Ireland

More presentations will be announced in the coming weeks. 

If you have any questions about this event please contact the office on 01455 613651 or

Location: Radisson Blu Hotel, Dublin Airport

Members: £ FREE   |   NON-Members: £150.00

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