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IRISH IN-STORE BREAKFAST SEMINAR

Date: Thursday 7 November 2019 from 8:30 AM to 11:30 AM

POPAI's regular series of shopper seminars arrives in Dublin again this November, with a breakfast briefing featuring original POPAI research on the convenience sector and shoppers from the North & South, coupled with a trends report and digital workshop aimed at helping members navigate the digital minefield.

The event will open for registration at 8.30am and feature time for networking, an update from POPAI and a number of presentations. 

Irish Convenience & Shopper Report

Our special sector report features findings and insights from an original piece of POPAI research, commissioned by members.  

We conducted broad fieldwork to get a snapshot of P-O-P display and promotional mechanics used in the Irish convenience sector, carrying out store audits in a range of retailers both north and south of the border.   

Our research covered a comprehensive range of external and in-store marketing display materials, including:

  • Window displays
  • Display types and their locations in-store, including digital equipment
  • The use of permanent P-O-P compared to temporary units
  • Comparison of branded and retailer units
  • Category signage

To compare and contrast the Irish market, data collected referenced a similar piece of research carried out across 11 European countries in 2017.   

We also used crowd-sourcing partner app Roamler to send shoppers into stores, asking them more about their convenience shopping habits, discovering what struck a chord with them in-store and finding out about their in-store experience. A full report will be made available exclusively to members.  

Presented by Anthony Earl – Insights Manager, POPAI UK & Ireland

 

Digital Workshop  

Recognising that for many involved in shopper marketing, digital can be a challenging topic, POPAI will share insight and experience from retailer and brand members, through case studies and research, helping delegates navigate the minefield of understanding when and how to use digital applications in-store.  

Presented by Phil Day - Director, POPAI UK & Ireland

 

Trends Report

'The Changing Landscape in Irish Retail’
Shopper Intelligence interviews over 10,000 Irish shoppers per year to understand why they buy what they buy, how they buy it and how satisfied they are.   Covering all the major retailers and channels for 93 different categories, providing rich brand, segment, category and store level insights. Colm Rooney will delve into some of the key insights from the 2019 program.  

Presented by Colm Rooney - Country Manager Ireland, Shopper Intelligence

 

Our shopper seminars provide an invaluable forum for retail marketing professionals to gain unique best practice insight into recent retail marketing campaigns and in-store innovations, as well as to share, debate and network with their peers.?  

If you have any questions about this event please contact the office on 01455 613651 or info@popai.co.uk.

 

 

Location: Radisson Blu Hotel, Dublin Airport

Members: £ FREE   |   NON-Members: £150.00



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