POPAI Shopper Seminar
Thank you to everyone who attended this event.
POPAI's shopper seminars provide an invaluable forum for retail marketing professionals to gain unique best practice insight into recent retail marketing campaigns and in-store innovations, as well as to share, debate and network with their peers.
Download presentations from the event below:
John Ryan, Stores Editor, Retail Week
2019 in hindsight and 2020 in prospect. Where are we headed?
- It's been a tough year, but not without some notable successes, at home and elsewhere
- The web has headed in-store as online retailers shrug off high street woes and open physical stores
- Hybrids taking traditionally separate retail categories and forcing them together look to be the order of the day, but is this the future?
- A yearn for the retail past - we all want a slice of yesteryear, but is it really as we remember it?
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Chris Adkins, Director - Shopper Intelligence
The evolving shopper
- Shopper behaviour and attitudes are changing across Grocery retail
- Satisfaction on the up, where are the watch-outs
- How does category role unlock the growth opportunities
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Alex Cullen, Director - BLA London
Sustainability: the agenda affecting - and being driven by - retailers & consumers
- Retail marketing’s role in driving change
- Principles for driving consumer behaviour change
- Using the store to “show and tell” what‘s being done and to encourage consumers to do their bit too
- Examples of best practice, (and potentially some that don’t quite hit the mark
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Original POPAI Insight - Irish Convenience & Shopper Report
Presented by Anthony Earl – Insights Manager, POPAI UK & Ireland
We conducted broad fieldwork to get a snapshot of P-O-P display and promotional mechanics used in the Irish convenience sector, carrying out store audits in a range of retailers both north and south of the border.
Our research covered a comprehensive range of external and in-store marketing display materials, including:
- Window displays
- Display types and their locations in-store, including digital equipment
- The use of permanent P-O-P compared to temporary units
- Comparison of branded and retailer units
- Category signage
To compare and contrast the Irish market, data collected referenced a similar piece of research carried out across 11 European countries in 2017.
We also used crowd-sourcing partner app Roamler to send shoppers into stores, asking them more about their convenience shopping habits, discovering what struck a chord with them in-store and finding out about their in-store experience.
The full report is exclusive to POPAI members.
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If you have any questions about this event or would like to speak please contact the office on 01455 613651 or info@popai.co.uk.