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RETAIL MARKETING CONFERENCE 2017

Date: Thursday 2 February 2017 from 9:00 AM to 4:00 PM

 

Our flagship conference dedicated to sharing knowledge and networking.

Heard from:


Mamas & Papas: Creating a more engaging brand experience

  • Why and what needed to change?
  • Creating a more engaging and relevant brand experience for Millennial parents
  • The results and what’s next for M&P

Jonathon Fitzgerald (Co-CEO, Mamas & Papas)

David Dalziel (Creative Director, Dalziel & Pow)

Presentation not yet available

EE interactive brand experience


  • How to stand out in the competition
  • Utilising digital technologies to encourage shoppers to engage
  • What results has the project delivered?

Russell Smith (Channel Marketing Manager, EE)

Ivana Kosorok (Senior Account Director Vividbrand, Publicis UK)

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Live analytics - empowering marketing campaigns and improving the customer experience

  • Driving innovation - Western Union’s move to digital POS in-store and its impact in America and Europe

  • Measuring the impact of Western Union’s POS marketing campaigns using real time facial and behavioural analytics
  • What can the data deliver and how can it be integrated into a large business so it can be effectively used?

Craig Donovan (Senior Manager Vendor Relations, Western Union)

Peter Ward (Director, Shoppar)  

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Connecting the connections - the smart world

  • Educating shoppers in the increasingly crowded space of smart/connected devices
  • Working with retail partners to create the best solutions
  • Brands working collaboratively to achieve common objectives

Jen Anderson (Consumer Channel Marketing Manager, Philips Lighting)

Tabitha Morton (Head of Integration, Yale)

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Developing and launching a new branded food and beverage retail concept - an update   

  • Creating the concept - What? Why? Who? How?
  • Communicating to consumers
  • Our journey so far and key learnings

Brian O’Casey (Founder, Off Beat Donut Company)

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The skincare category- an insider's view

 

  • understanding the diverse shopper
  • adapting to and embracing retailer strategies
  • best practice in the category

Lisa Hill (UK POS and Shopper Activation Manager, Beiersdorf)

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Experience EV

 

  • Challenges in Electric Vehicle retailing
  • The current marketplace
  • EV experience store
  • Where next?  

James Jean-Louis (Group Commercial Director, Chargemaster)

Ben Taylor (Retail Experience Director, TRO)

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Panel Session: Trends in Convenience

Nick Widdowson, Merchandising And Creative Controller, Unilever

Debbie Robinson, Managing Director, Spar UK 

Anish Keshwara, Independent Nisa Retailer

Charles Whitehead, Client Manager, HIM Shopper Research & Consulting

Panel Session: Innovation in FMCG

Andy Bodley, Print & Distribution Manager, Instore Marketing, Boots 

Lisa Hill, UK POS and Shopper Activation Manager, Beiersdorf

Steve Lister, Head of Innovations and Sustainability, Charterhouse

Mike Brown, Business Development Director, InContrast

 

 

 

 

 

  

If you have any questions about the event please contact the office on 01455 613651 or info@popai.co.uk.

Location: Hamilton House, Mabledon Place, London, WC1H 9BD

Members: £325.00   |   NON-Members: £650.00

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