Enhancing the EE customer experience by designing better in-store staff journeys
- Why a focus on your staff can make you standout on the high street
- How the new ‘service without barriers’ format creates a variety of personalised customer journeys
- How a well-designed store can raise staff morale, increase productivity, loyalty and ultimately, create a better customer experience
Matt Price
Head of Commercial Development & Store Design, EE
Ian Johnston
Founder and Creative Director, Quinine
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The helpful brand
- Understanding customer behaviours, capabilities and challenges
- Providing customers with useful short-cuts
- Creating the right environment for making a sale
Alex Sbardella
SVP Global Innovation, GDR Creative Intelligence
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Digital Screen Survey: UK Retail 2018
- First independent survey of digital screens in UK retail since 2011
- Audits of screens in 2,000 stores in UK & Ireland
- Effectiveness of digital screens in convenience retail
Martin Kingdon
Director General, POPAI UK & Ireland