POPAI Shopper Seminar

Date: Tuesday 10 July 2018 from 9:00 AM to 12:30 PM

POPAI's shopper seminars provide an invaluable forum for retail marketing professionals to gain unique best practice insight into recent retail marketing campaigns and in-store innovations, as well as to share, debate and network with their peers.

The event opened for registration at 9am and featured time for networking during the session. The main event started at 9.40am with the POPAI Annual General Meeting.

During the morning POPAI also launched our new Shopper Snapshot service exclusive for members, a new International Consumer Electronics Storedits report, the Reilly Archives and the POPAI Awards 2019.

Enhancing the EE customer experience by designing better in-store staff journeys

- Why a focus on your staff can make you standout on the high street

- How the new ‘service without barriers’ format creates a variety of personalised customer journeys

- How a well-designed store can raise staff morale, increase productivity, loyalty and ultimately, create a better customer experience

Matt Price

Head of Commercial Development & Store Design, EE 

Ian Johnston

Founder and Creative Director, Quinine

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The helpful brand

- Understanding customer behaviours, capabilities and challenges 

- Providing customers with useful short-cuts

- Creating the right environment for making a sale

Alex Sbardella

SVP Global Innovation, GDR Creative Intelligence

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Digital Screen Survey: UK Retail 2018

- First independent survey of digital screens in UK retail since 2011

- Audits of screens in 2,000 stores in UK & Ireland

- Effectiveness of digital screens in convenience retail

Martin Kingdon

Director General, POPAI UK & Ireland

If you have any questions about this event please contact the office on 01455 613651 or

Location: London Transport Museum, Covent Garden Piazza, London

Members: £ FREE   |   NON-Members: £150.00

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