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EVENTS 2013

Over 40 speakers from top brands, retailers and suppliers have taken to the stage at POPAI events during 2013.

A list of all presentations given in 2013 are provided below.

Retail Marketing Conference 2013

Digital screens within a luxury environment (Harrods)

Store design development – the Stratford City Food Hall journey (Marks and Spencer)

The challenges and opportunities of travel retail marketing (TUI)

Dove Spa – refreshing the spa experience (Unilever, Dove Spa)

An insight into a shopper marketing approach (Premier Foods)

The cult and evolution of pop-up retail (GDR Creative Intelligence)

Full event details

Spring POPAI Seminar

Recreating the B&Q store proposition (B&Q)

The case for sustainable P-O-P (Unilever)

POPAI Sustainability Standard (PSS) - A suppliers view (arken P-O-P)

POPAI Sustainability Standard (PSS) - A suppliers view (HRG)

Full event details

 

 

 

Shopper Technology Summit

Using QR and augmented reality to engage shoppers (Ogilvy Action)

Touch and gesture technology applications in-store (MediaZest)

Digital signage networks for retail (Mood)

Near Field Communication on our high streets (JCDecaux)

Integrated digital systems for retail (Onelan)

Know your enemy: Retail and mobile (Fetch)

Current and future screen innovations (PSco)

Full event details

Summer POPAI Seminar

Omni-channel marketing in the consumer electronics sector (Samsung)

Using Virtual Reality as an inspiring selling tool to engage retailers behind brilliant execution (Diageo)

Full event details

Irish Shopper Marketing & In-store Conference

Understanding the Irish On The Go Shopper and the role that Point of Purchase Visibility can play in driving growth in On The Go categories (Britvic Ireland)

Store design development – the Stratford City Food Hall journey (Marks and Spencer)

Using Virtual Reality as an inspiring selling tool to engage retailers behind brilliant execution (Diageo)

In-store digital media: re-inventing the retail space (Touchpoint)

Full event details

Autumn POPAI Seminar

How adidas took the London 2012 Olympic Games to Market 2010 – 2012 (adidas)

Demystifying media – Looking at how you can win with the retailer (Co-Operative Media)

Guided choice (GDR Creative Intelligence)

Full event details

Winter POPAI Seminar

Taking a fresh approach to frozen meals (Kerry Foods)

The opportunities and challenges of marketing Financial Services in a supermarket environment (Tesco Bank)

Sensation sells (GDR Creative Intelligence)

Marketing Week Live 2014 - Convert (Marketing Week Live)

Full event details