Date: Thursday 7 February 2019 from 9:30 AM to 4:00 PM


POPAI's flagship conference dedicated to sharing knowledge and networking.

Save the date to find out unique best practice insight into recent retail marketing campaigns and in-store innovations.

Hear from: 

‘The Time To Play Is Now’ Campaign

- More information coming soon

Sara Westby, Strategy Manager: Integrated Media & Shopper Team, Hasbro

The digital revolution in food retail stores

- Digital menus & content strategy

- Reducing queues and educating customers

- In-window promotions

Andrew Brook, Head of IT, POD

Peter Critchley, Managing Director, Beaver Group

The promotional rat race and how to win

- Key factors to winning through promotions in store

- The role of digital in the promotional mix

- Unicorns really can be magic!

Marcus Saxton, Business Unit Director, PZ Cussons (UK)

Beauty from the inside out

- More information coming soon

Jo Martin, Marketing Director, Sally Beauty

Natalie Somerville, Co-founder, Vitamin

More information coming soon


Mike Rich, Head of Retail, Skopes

Ashley Hodge, Associate Design Director, Dalziel & Pow

Internet of Things – marketing the intangible

- Creating disruption and engaging shoppers

- Demonstrating a clear role for Vodafone

- The importance of a flexible solution for a growing category 

Lucy Ryder, Brand Manager - Retail Channel Marketing, Vodafone UK

Katie Scott, Associate Director, Haygarth

21st Century brands  

- How 21st Century challenger brands are re-writing the shopper marketing rulebook

- Find out how and why these brands are different

- Discover how traditional brands can re-capture their audience's imagination 

Alex Sbardella, SVP Global Innovation, GDR Creative Intelligence


Pricing structure 

Early bird tickets

The early bird prices (saving £100 per ticket) ended on the 14th December.

Standard prices (from 17th December 2018)

Member: £450 (+vat) Non-member: £695 (+vat)



London Stadium is located in the South of Queen Elizabeth Olympic Park, and Stratford station is the closest to travel to. London Stadium is a 20 minute walk from the station. You should follow signs for 'Hospitality'.

Taxis should head to Siding Street and the drop off point is at bridge B. Entrance B can be reached by going up the stairs and turning left. See on Google

Taxi's from Stratford station are available from the taxi rank in Montfichet Road, outside the Northern Ticket Hall (near Starbucks on the Lower Ground Floor)

Find the venue's main directions here.



If you have any questions about this event please contact the POPAI office on 01455 613651 or

Location: The Forge Suite, London Stadium, Stratford, London

Members: £450.00   |   NON-Members: £695.00

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