Retail Marketing Conference

Date: Thursday 7 February 2019 from 9:30 AM to 4:00 PM


POPAI's flagship conference dedicated to sharing knowledge and networking.

A day of sharing unique best practice insight into recent retail marketing campaigns and in-store innovations.

The conference heard from: 

Holograms on the high street

- A case study based on a pre-Christmas, 9 week trial of Hypervsn hologram display units

- Activating this innovative technology in the retail environment

- Learnings and challenges

Vicki Davis, Head of Customer Experience, Universal Pictures Home Entertainment (UK & Ireland)

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Internet of Things – marketing the intangible

- Creating disruption and engaging shoppers

- Demonstrating a clear role for Vodafone

- The importance of a flexible solution for a growing category

Lucy Ryder, Brand Manager - Retail Channel Marketing, Vodafone UK

Katie Scott, Associate Director, Haygarth

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The promotional rat race and how to win

- Key factors to winning through promotions in store

- The role of digital in the promotional mix

- Unicorns really can be magic!

Marcus Saxton, Business Unit Director, PZ Cussons (UK)

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‘Hybrid segmentation’ in the travel category

-  Using segmentation to provide direction and add value

- Fusing database and survey data

- Delivering the best of two segmentation approaches

Karen Bilsborough, Senior Insight Manager, TUI

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The digital revolution in food retail stores

- Digital menus & content strategy

- Reducing queues and educating customers

- In-window promotions

Andrew Brook, Head of IT, POD

Peter Critchley, Managing Director, Beaver Group

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Skopes: Reimagined for a new era

- Rewriting the rules for men’s tailoring

- Transforming a 70-year-old brand

- How this was rolled out to a new store concept and across all touchpoints 

Ashley Hodge, Associate Design Director, Graphics, Dalziel & Pow

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Shopper StockTake 2019

- How is shopper behaviour changing, to keep pace with or to drive the evolving retail landscape

- What are shoppers looking for from retailer spaces in the future

- How do retailers and manufacturers keep shoppers happy in 2019

Danielle Pinnington, Consultant Partner, Shoppercentric

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21st Century brands  

- How 21st Century challenger brands are re-writing the shopper marketing rulebook

- Find out how and why these brands are different

- Discover how traditional brands can re-capture their audience's imagination

Alex Sbardella, SVP Global Innovation, GDR Creative Intelligence

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Speaker biographies here... 


Pricing structure 

Early bird tickets

The early bird prices (saving £100 per ticket) ended on the 14th December.

Standard prices (from 17th December 2018)

Member: £450 (+vat) Non-member: £695 (+vat)



London Stadium is located in the South of Queen Elizabeth Olympic Park, and Stratford station is the closest to travel to. London Stadium is a 20 minute walk from the station. You should follow signs for 'Hospitality'.

Taxis should head to Siding Street and the drop off point is at bridge B. Entrance B can be reached by going up the stairs and turning left. See on Google

Taxi's from Stratford station are available from the taxi rank in Montfichet Road, outside the Northern Ticket Hall (near Starbucks on the Lower Ground Floor)

Find the venue's main directions here.



If you have any questions about this event please contact the POPAI office on 01455 613651 or

Location: The Forge Suite, London Stadium, Stratford, London

Members: £450.00   |   NON-Members: £695.00

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